If a successful AdWords campaign was a house, search volume would be the foundation. If you’re bidding on a keyword that gets 10,000 searches every month, and you have a 5 percent CTR, a 10 percent conversion rate and a 20 percent close rate, you should be able to get about 10 sales a month […]
These days, clients are taking more and more of their programmatic work in-house. This migration is increasingly moving beyond media buying to include creative work. At the company, Flashtalking, they’ve seen a half a dozen major clients in the last 12 months take meaningful steps to bringing digital creative in-house. But, a number of them struggle to achieve […]
Marketers have been predicting the death of email for some time now, but is it actually happening? According to HubSpot’s recent Content Trends survey, younger generations aren’t relying as much on email as a source of information. Learn more: https://hubs.ly/H09wHKm0
If you’re a small business, marketing can be mighty tough. You might feel like David versus Goliath – your competition is bigger, better funded and branded. Is it even possible to compete with that? Of course! Although it’s a fact that a larger, more well-established company has plenty of advantages over a smaller business or […]
We know how addictive the social media network, Facebook, can be. We love to know what’s going on around us and what our friends are up to. We could spend hours on Facebook and not even realize we’ve spent so much time doing just that. Not only do we love to looking at news bits […]
Considering that it’s August, and we’ve been enjoying the sunshine and overall summer weather, it’s hard to believe that the holiday retail season is creeping up on us. After all, it’s only August, right? But when you put everything into perspective, we don’t have a lot of time to get things ready from a marketing point of […]
Content is where it’s at. This is the case everywhere in the marketing arena, such as e-commerce, search or social media. Brands have to build meaningful experience for their consumers that give them a unique value if they want to capture and retain their attention in today’s market. This is where content comes in. Content […]
In this day and age, marketing attribution has never been more difficult or complicated than it is now. With all of the marketing channels and devices that have been popping up over these last several years, things have just gotten crazier. And to think that a few years ago, it wasn’t nearly this complicated. So […]
When it comes to building up a great brand, it should be the first thing on your mind as a marketer. The best marketers who think about building up their brands know that in order to succeed, their brands have to be able to stand for something that millions of consumers are willing to stand […]