It looks like IBM is trying to get its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you are search for. In order for that to happen, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the […]

Back in April, comScore, a media measurement firm, bought the Digital Intelligence unit of market research firm Millward Brown, which built the unit around its previous purchase ow web traffic analysis firm Complete. comScore had launched a PRO web traffic service, based on what Complete (comScore’s competitor) had provided. That same day in April saw Millward […]

In a decision late last week made by the Federal Communications Commission (FCC) about the use of consumer data by Net providers might be just the first step toward a total reinvention of how digital ads are targeted in the U.S. The FCC approved last Thursday a policy that will require Net providers like Comcast to obtain […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Getty Images’ Israel-based subsidiary, PicScout, harnesses visual recognition for online tracking of images, and now, it’s released two brand new tools to boost its capabilities. The first is called Insights for Business, […]

There are a number of new capabilities that IBM’s supercomputer, Watson, is adding to its resume, following a truckload of announcements made this week A number of new packages of services for specific industries are being included, such as, marketing, commerce, supply chain management and HR, which adds to previously-releaseds solutions for financial servies, regulatory complaince […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Krakow, Poland-based Kantakt.io opened this week in Berlin what they described as the first beacon-only physical showroom. The company is billing themselves as “the worlds’ largest provider of beacon technology,” and […]

This week, Adobe has made a series of announcements that users, when using their services, can dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. These announcements were made at the International Broadcasting Conference (IBC), which is currently taking place in Amsterdam. Adobe Primetime, which is […]

Recently, Oracle has launched what they describe as the largest B2B audience data marketplace, and is a part of the company’s Data Cloud.  It is offering access to over 400 million business user profiles that are sliced into over 4,000 pre-built audience segments, plus a million US companies with addressable decision-makers for account-based marketing. With account-oriented […]

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, “Marketing is really the experience business.”  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud’s customer experience capabilities.  These features […]

When it comes to marketing, your first priority should be making sure you retain as many customers and visitors as possible.  But what helps keep them coming back? Well, there is something brand new being launched today from Amplitude, a mobile/desktop analytics firm – a brand new product called Compass.  The company says that it is […]