One of the keys to modern marketing is customer choices, and because of this, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. In order to assist teams work […]
Every year, Martech Conference Chair Scott Brinker shows off a new graphic that features the logos of all the martech solutions in the Marketing Technology Landscape. And here’s a secret – There is quite a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and demand continue to drive the […]
Saving social media marketing is something that deserves all of our attention. Back in March, Mark Traphagen wrote here on Marketing Land talking about how social media marketing is in near-crisis mode. Mark says that only the adoption of mature, time-proven, sustainable marketing methods can save it, and that it’s worth the effort. Now, he wants to address one […]
When it comes to audio ad formats, innovation doesn’t happen very often. It seems that we typically only variations on how long they run – :15s and :30s. But today, Pandora has chosen to change thing. The audio platform unveiled new audio ad capabilities on Tuesday, and it says it’s the first to test them […]
Podcasting has been becoming more and more popular lately, and because of that, advertisers have begun really noticing this. In a survey from Nielsen Fanlinks released last quarter shows that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017. This is a 23 percent increase over that […]
According to a Forrester report, by the time 2023 rolls around, advertisers will be spending $102.6 billion dollars a year on video ads. This is up from last year’s $90.7 billion. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by request) analyzed data collected from various sources, including its ForecastView service. Online video includes […]
A set of tool that will help advertisers create video ads that are optimized for mobile environments has been rolled out by Facebook. These tools can be used by marketers to add motion to existing images and videos or create video ands from assets such as logos or photographs. The company announced this news in […]
Nielsen, an audience measurement firm, announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. With this launch, this marks the first time J.D. Power is making data available for advertising and measurement. According to the companies, this combination will let auto advertisers segement and target […]
Last December, Twitter announced that it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. This week, updates have been rolling out this week, which impacts functionality of apps like Twitterific and Tweetbot. According to MacRumors.com reports, Twitter timelines, now without the ability to connect to streams in real […]
In order for augmented reality (AR) to offer any sort of reliable overly for physical reality, then there needs something that needs to anchor it into place. One example includes GPS positioning that is employed to tether a Pokemon object to a specific physical spot. But GPS positioning can be off by several feet or […]