Making your way to the top can be hard work. But in a field like SEO (or really ANY field of work for that matter), once you’ve gotten to a point where you’re an established SEO, content writer, or marketer, you’re set. When I talk about being set, I mean you’ve already gained the experience […]
Google is always trying to expand, and refine how their services work. In this case, they are refining how marketers are tracking and optimizing for conversion tracking events in AdWords. Google announced last week to advertisers that if they were using call extensions and were tracking call conversions, they’d be able to split call conversions […]
In SEO, there are a number of ways to get the word out there about your brand. It’s amazing all of the existing branches of options that you can use to reach out and utilize to bring in new views, visits and conversion. One option that we will be focusing on in this blog will […]
Smart phones and other mobile devices are a huge deal these days. Everywhere you go, you will find somebody with their phone out, checking email, or surfing the web. I’ve even found myself with my phone out as I was out on a walk on a beautiful sunny day. The growth of people using smart […]
Content is king. I know it, you know it. Without it, our websites are nothing. In order to survive in today’s digital market, we need a couple things working in tandem. Not only do we need a constant flow of content, we need to see social media working with this stead flow of fresh content […]
We’ve heard of the term “real time” and in many cases, we think of all today’s technology and how it can give is all real time information. After all, technology can give us up to the minute news and weather and all of that, right? Real time data isn’t always truly real time though. In […]
As SEOs, I’m sure you’ve all had many different kinds of clients. It’s always been interesting to find out what these clients do in their business, and what you have to do to make their business run. The longer you work as an SEO, the better chance you’ll have to run into one of those […]
In this Google Partners video, Product & Solutions Specialist at Google,Rubi Godinez, discusses why YouTube matters to any marketing strategy, yet most people aren’t sure where to start. The video goes back to the guiding principle of YouTube — user choice — to see how savvy agencies win new business.”
We’ve watched plenty of television in our lives. We’ve seen a whole hell of a lot of crazy things that has spewed forth from our screens. We’ve seen movies, TV shows, and news casts. We’ve seen our share of commercials. In the case of commercials, I know that all of us have seen advertisements for […]
Everything you do is a learning experience, from the time you’re a child, until the day you, well, pass away. The little things are lessons, and so are the big ones as well. This is certainly the case as an online marketer. John Doherty has learned quite a lot after becoming an agency marketer at HotPads.com. […]