Martech Marketing

Strategically Manage Sales Through Martech and Data Driven Automation

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Learn the secret to becoming successful and efficient in managing Google, Microsoft, and Amazon. In this 1-hour session, experts discusses the foundation you should set to streamline better digital marketing management. This video helps you learn to: Use automation technology through the buyers’ journey including data analysis in the balance Target bottom-funnel, high intent customers …

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Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy

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Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing …

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What Are Some Disruptive, Yet Inevitable Martech Trends?

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Darrell Alfonso got the chance to speak with a leading independent martech technical architect, Jep Castelein about the future of martech. Darrell had always wanted to know about the future of martech, and speaking with Jep was a great opportunity. Jep’s ideas of where martech were, according to Darrell, “discerning, uncomfortable…and right on.” Because of …

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Agile Marketing Made For Marketing Technologists, but Why?

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Here is a question – How agile is different from traditional marketing and why the martech community is so drawn to it. This is the focus of a discussion between MarTech Today Editorial Director Kim Davis and Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep …

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New Pega Study Shows Consumers Don’t Trust Artificial Intelligence

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Pega released a new report that looked at consumer attitudes towards artificial intelligence indicates that, despite the fact that AI technologies are growing, consumers are lacking an understanding of how they benefit from AI. They are more likely to trust a real person to help them make decisions. “Our study found that only 25% of …

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Gartner’s Andrew Frank: Third-Party Validation Of Brands, Content Is Coming

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In five years, a video play is going to show some sort of indicator, such as  star, that validates the brand video as genuine by a third-party decentralized service. Andrew Frank, Gartner VP/Distinguished Analyst, has predicted that this will happen.  Frank is delving into the topic of “How GDPR, privacy, identity and blockchain are shaping the …

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Salesforce Adds Process Improvements To Sales Cloud, Einstein AI To Pardot

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An update has been made by Salesforce to its Sales Cloud to provide what the company said is more integrated process.  Not only that, it has added its Einstein AI to its B2B marketing platform, Pardot. The company introduced High Velocity Sales in the spring of last year, which offered a number of new features to help salespeople close …

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Martech Continues Its Explosive Growth, But Are We Facing An Overload?

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Every year, Martech Conference Chair Scott Brinker shows off a new graphic that features the logos of all the martech solutions in the Marketing Technology Landscape. And here’s a secret – There is quite a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and demand continue to drive the …

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Lithium And Spredfast Merge Into A Social Management Customer Care Platform

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Yesterday, San Francisco-based Lithium, who primarily focuses on social communities and digital customer care and Spredfast, who is known for its tools to manage social media campaigns and responses, announced they are merging into what they describe as “the industry’s most comprehensive customer engagement platform.” This move is being undertaken as the acquisition of Spredfast by Vista Equity Partners, which …

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T-Mobile Will Unleash A New Secret Weapon For Customer Service: Humans

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In this day and age, it seems strange, yet refreshing, that the oldest kind of customer service will be the latest thing. This week, telco T-Mobile will launch a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human. This new type of customer service …

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