Adobe announced a variety of new improvements, making marketers' lives a lot easier. The company's Analytics Cloud updated its attribution solution with Attribution IQ. Adobe says that it's the only solution offering ten different models for measuring the impact of different marketing efforts. Senior Product Manager Trevor Paulsen pointed out via email that Analytics has [...]
The consumer to consumer e-commerce website, eBay, has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. There are three types of weather conditions spark different kinds of creative variations. [...]
Valassis is a marketing services company that strives to reach consumers through print, coupons, digital media and various combinations of those. As an example, its Audible Offers delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. Livonia is launching its Remarketing Activation this [...]
It seems that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems. The Interactive Advertising Bureau (iAB) has release its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys the technology, its potential added values — such as [...]
Adobe is adding more responsibilities to Sensei’s job description. This week the company announced a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. Smart Tag, which automatically adds metadata keywords to mages based not only on system-recognized logos, as well as on visual patterns that the system [...]
Graphic from Adjust Fraudulent reporting of app installs is a very common mobile-specific issue that confront marketers. As an example, you could look at ad campaigns promoting a new game app, and it is often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for every [...]
In an announcement made on January 26, Urban Airship is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as a couple new onboard channels: SMS and triggered emails. A new Send-Time Optimization machine learning model determines the best day/time [...]
This week, Adobe announced a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Errol Denger, director of Commerce Program said that these 20 microservices are flexible, portable programs offering such functions as shopping cart, wish list and inventory query. Adobe, according to Denger, is the first provider of marketing-focused clouds to offer [...]
Could the traditional customer journey be experiencing a game over? The consumer we see today has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. On average, the typical consumer owns more than seven different devices, and uses more than three of them every [...]
Another step was taken by Janrain this week to go beyond its origins as a provider of social sign-ons. Identity Groups was launched by the consumer identity management provider, which allow device and account owners to set up their own private groups, with various levels of access. It’s basically a kind of consumer-controlled version of Microsoft’s Active [...]