Here is a question - How agile is different from traditional marketing and why the martech community is so drawn to it. This is the focus of a discussion between MarTech Today Editorial Director Kim Davis and Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep [...]
Pega released a new report that looked at consumer attitudes towards artificial intelligence indicates that, despite the fact that AI technologies are growing, consumers are lacking an understanding of how they benefit from AI. They are more likely to trust a real person to help them make decisions. “Our study found that only 25% of [...]
In five years, a video play is going to show some sort of indicator, such as star, that validates the brand video as genuine by a third-party decentralized service. Andrew Frank, Gartner VP/Distinguished Analyst, has predicted that this will happen. Frank is delving into the topic of “How GDPR, privacy, identity and blockchain are shaping the [...]
An update has been made by Salesforce to its Sales Cloud to provide what the company said is more integrated process. Not only that, it has added its Einstein AI to its B2B marketing platform, Pardot. The company introduced High Velocity Sales in the spring of last year, which offered a number of new features to help salespeople close [...]
Every year, Martech Conference Chair Scott Brinker shows off a new graphic that features the logos of all the martech solutions in the Marketing Technology Landscape. And here's a secret - There is quite a lot. Note that though it’s called the Martech 5000, it actually comprises 6,829 companies. Innovation and demand continue to drive the [...]
Yesterday, San Francisco-based Lithium, who primarily focuses on social communities and digital customer care and Spredfast, who is known for its tools to manage social media campaigns and responses, announced they are merging into what they describe as “the industry’s most comprehensive customer engagement platform.” This move is being undertaken as the acquisition of Spredfast by Vista Equity Partners, which [...]
In this day and age, it seems strange, yet refreshing, that the oldest kind of customer service will be the latest thing. This week, telco T-Mobile will launch a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human. This new type of customer service [...]
It's been predicted that over half of US homes will have a smart speaker within four years, and marketers have begun strategizing about the best way to proceed. There is a recent Digitas study, a marketing agency, that addresses some ways in which brands will be able to adapt to a voice-controlled world. But one finding [...]
Google made an announcement last week about a variety of new AI offerings, and one of the most notable ones was the alpha release of the new Contact Center AI. Contact Center AI, which is based on the Dialogflow development suite for conversational agents, which was launched last fall, offers a voice bot Virtual Agent who answers a [...]
In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But now, in this time of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions. Advertisers are now finding themselves increasingly concerned that their messages are being compromised by [...]