Martech Marketing

Digitas Report: Brand Loyalty Is At Risk With Voice-Based Purchases

It’s been predicted that over half of US homes will have a smart speaker within four years, and marketers have begun strategizing about the best way to proceed. There is a recent Digitas study, a marketing agency, that addresses some ways in which brands will be able to adapt to a voice-controlled world.  But one finding …

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Genesys Is Offering The First ‘Fully Integrated’ Use Of Google Contact Center AI

Google made an announcement last week about a variety of new AI offerings, and one of the most notable ones was the alpha release of the new Contact Center AI. Contact Center AI, which is based on the Dialogflow development suite for conversational agents, which was launched last fall, offers a voice bot Virtual Agent who answers a …

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Brand Safety Institute Debuts To Offer New Certification Programs For Digital Advertisers

In the days of “Mad Men” and before, ads were delivered into fixed placements that were known in advance. But now, in this time of real-time delivery into millions of dynamic contexts, defined by surrounding content and challenged by viewing conditions.  Advertisers are now finding themselves increasingly concerned that their messages are being compromised by …

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Clinch Launches Tool To Dynamically Generate Ads For Instagram Stories

Clinch, which provides a platform for generating data-driven variations of interactive media, announced this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories.  According to the company, this is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic …

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Voice User Interfaces Will Work Together With Graphical User Interfaces

If you look at the evolution of user interfaces, you’d think that the voice user interface (VUI) will replace the graphical user interface (GUI). There are voice interface experts who says it isn’t like humans and dinosaurs. In this evolutionary scheme, VUI and GUI will co-exist in a symbiotic relationship. The current Global Global Head of Innovation at voice …

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Adobe Adds Attribution IQ, Travel Industry Features And Smart Speaker Targeting

Adobe announced a variety of new improvements, making marketers’ lives a lot easier. The company’s Analytics Cloud updated its attribution solution with Attribution IQ.  Adobe says that it’s the only solution offering ten different models for measuring the impact of different marketing efforts. Senior Product Manager Trevor Paulsen pointed out via email that Analytics has …

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In eBay’s DOOH Campaign, The Weather Plays A Starring Role

The consumer to consumer e-commerce website, eBay, has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. There are three types of weather conditions spark different kinds of creative variations. …

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Valassis Launches Remarketing Activation To Follow Up Web Browsing With An Email Or Postcard

Valassis is a marketing services company that strives to reach consumers through print, coupons, digital media and various combinations of those. As an example, its Audible Offers delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. Livonia is launching its Remarketing Activation this …

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IAB’s First Publication On Blockchain In Advertising Paints An Optimistic Picture

It seems that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems.  The Interactive Advertising Bureau (iAB) has release its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys the technology, its potential added values — such as …

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Adobe Keeps Sensei Busy With New Content Assignments

Adobe is adding more responsibilities to Sensei’s job description.  This week the company announced a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. Smart Tag, which automatically adds metadata keywords to mages based not only on system-recognized logos, as well as on visual patterns that the system …

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