Adobe is adding more responsibilities to Sensei’s job description.  This week the company announced a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. Smart Tag, which automatically adds metadata keywords to mages based not only on system-recognized logos, as well as on visual patterns that the system […]

Fraudulent reporting of app installs is a very common mobile-specific issue that confront marketers. As an example, you could look at ad campaigns promoting a new game app, and it is often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for every app that is installed within […]

In an announcement made on January 26, Urban Airship is boosting its mobile marketing platform by introducing a new level of machine learning that predicts when a mobile user is most likely to engage, as well as a couple new onboard channels: SMS and triggered emails. A new Send-Time Optimization machine learning model determines the best day/time […]

This week, Adobe announced a variety of new Experience Cloud features, including the introduction of commerce-based, accessible microservices. Errol Denger, director of Commerce Program said that these 20 microservices are flexible, portable programs offering such functions as shopping cart, wish list and inventory query.  Adobe, according to Denger, is the first provider of marketing-focused clouds to offer […]

Could the traditional customer journey be experiencing a game over? The consumer we see today has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal.  On average, the typical consumer owns more than seven different devices, and uses more than three of them every […]

Another step was taken by Janrain this week to go beyond its origins as a provider of social sign-ons. Identity Groups was launched by the consumer identity management provider, which allow device and account owners to set up their own private groups, with various levels of access. It’s basically a kind of consumer-controlled version of Microsoft’s Active […]

With the elimination of net neutrality, the impact it would have on digital marketing will be “profound.” This is according to Ryan Singel, who is from Stanford Law School’s Center for Internet and Security and an expert on net neutrality. if the FCC chairman Ajit Pai proposal is approved at the agency’s December 14 meeting, the way the […]

As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are starting to work on ways of tying the new and old worlds together. One of the businesses, a startup called Mobius Network, has recently launched a universal API that connects any application, website, web application, device or data source to a […]

Back in 2012, Segment.io began as a switchboard for business applications.  Rather than configuring data exchange between each of y our tools and the others, you could connect them all through Segment. Since it’s start, it has evolved.  As an example, at first, it took data from sites and apps ad made that available in […]

Back in September, the Microsoft Ignite event told us quite a lot about the direction technology is going, and how it will impact marketers. Two trends were emphasized by Microsoft, which will have a significant effect on marketers.  The first is an effort to make artificial intelligence (AI) and machine learning available to the masses.  The other […]