Chicago-based personalization and e-commerce platform, TouchCR, came out recently with a solution for cookie-less tracking. This is good for advertisers who freaked out over Apple’s recent moves against cookies in the newest Safari and Mac OS versions. Of course, this isn’t all good news though.  TouchCR’s solution is oriented toward first-party users.  The company’s chief technology innovation officer […]

Imagine that you’re at the grocery store, and you pause at certain locations from within the aisle and you toss items into your cart.  This seems like a normal day at the store, but this is actually a new Virtual Reality Shopper that has been recently launched by System 1 Research. System 1 Research, the […]

The audience data platform, Taykey is launching a free version of its Intelligence tool this week. Before, the tool was available as monthly subscription.  The free version offers real-time data about consumer activities on websites and social networks, even though users will have to choose from Taykey’s predefined commonly used audiences, instead of creating customized segments, such […]

Back in September, it was announced by PullString the availability of its conversational computing platform for chatbots, talking dolls, and other uses. The San Francisco-based company said this week that their platform is available to developers of skills (applications, basically) for Amazon’s intelligent voice, Alexa.  The ability to create and publish Alexa voice-based skills points toward new ways that brands are […]