Martech

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Strategically Manage Sales Through Martech And Data-Driven Automation

What exactly take to becoming successful and efficient managing Google, Microsoft and Amazon? In this White Shark Media webinar, experts talk about what you need to know to streamline better digital marketing management. The webinar focuses on these topics: Use automation technology through the buyers’ journey including data analysis in the balance Target bottom-funnel, high …

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Strategically Manage Sales Through Martech and Data Driven Automation

Learn the secret to becoming successful and efficient in managing Google, Microsoft, and Amazon. In this 1-hour session, experts discusses the foundation you should set to streamline better digital marketing management. This video helps you learn to: Use automation technology through the buyers’ journey including data analysis in the balance Target bottom-funnel, high intent customers …

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Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy

Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing …

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What Are Some Disruptive, Yet Inevitable Martech Trends?

Darrell Alfonso got the chance to speak with a leading independent martech technical architect, Jep Castelein about the future of martech. Darrell had always wanted to know about the future of martech, and speaking with Jep was a great opportunity. Jep’s ideas of where martech were, according to Darrell, “discerning, uncomfortable…and right on.” Because of …

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Taboola Partners With IAS To Adopt Pre-Bid Brand Safety Technology

In an announcement made on September 16, the content discovery and native advertising platform, Taboola and Integral Ad Science have formed a partnership that brands safety tools within Taboola’s discovery platform. According to Marketing Land, “Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion …

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Agile Marketing Made For Marketing Technologists, but Why?

Here is a question – How agile is different from traditional marketing and why the martech community is so drawn to it. This is the focus of a discussion between MarTech Today Editorial Director Kim Davis and Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep …

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Free Airtable Pro For Humanitarian Causes, Salesforce Sunsets 3 Features

Humanitarian Help Airtable, a work collaboration platform is offering a free verison of its Airtable Pro plan for the next three months for non-political organizations that are managing humanitarian efforts related to the coronavirus. Not only that, the company is giving people access to its remote live training sessions. This training is a resource that …

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New Report Details DMARC Results, Adobe Adds Integration With Gmail

A new Valiamil study on DMARC usage and success discovered that spoof attempts would drop to nearly nothing “within a few months after that domain moves to DMARC enforcement.” Almost 80% of inboxes around the world, as well as nearly all US email providers, use machine learning to analyze DMARC policies of incoming email, in …

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Vista Equity Partners Acquires Acquia For $1 Billion

Private equity firm Vista Equity Partners has made an agreement to purchase web management and digital experience company Acquia in a deal valued at $1 billion. This news comes after two strategic acquisitions this year by Acquia – Mautic and Cohesion – which are expected to help expand the company’s digital experience offerings. Acquia has worked …

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