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Category: Martech

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Discover the Leading MarTech Tools You Should Be Familiar with in 2023

By Scott Davenport | March 29, 2023 | Martech

Martech, also known as marketing technology, refers to the use of technology to support marketing efforts. This includes software and platforms that enable the creation, execution, management, orchestration, and measurement of online and offline content, campaigns, and experiences. Additionally, the terms “marketing technology” and “marketing software” are often used interchangeably in this context. The following […]

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Top Marketing Technology Trend You Need To Know In 2022

By Scott Davenport | August 19, 2022 | Marketing,  Martech,  Martech Marketing

Marketing Automation and MarTech tools are valuable assets that help businesses increase sales and revenue. In this White Shark Media video gets you better acquainted with the top 5 Marketing Technology trends you need to start using and why.

Strategically Manage Sales Through Martech and Data Driven Automation

By Scott Davenport | June 3, 2022 | Martech,  Martech Marketing

Learn the secret to becoming successful and efficient in managing Google, Microsoft, and Amazon. In this 1-hour session, experts discusses the foundation you should set to streamline better digital marketing management. This video helps you learn to: Use automation technology through the buyers’ journey including data analysis in the balance Target bottom-funnel, high intent customers […]

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Top 5 Reasons You Should Be Implementing MarTech in Your Business Strategy

By Scott Davenport | May 6, 2022 | Martech,  Martech Marketing

Over the last several years, it seems that marketing technology (martech) has become quite popular. Gatner defines Martech as such: “Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech solutions focus on content and customer experience, advertising, direct marketing, marketing […]

What Are Some Disruptive, Yet Inevitable Martech Trends?

By Scott Davenport | February 16, 2021 | Martech,  Martech Marketing,  Trends

Darrell Alfonso got the chance to speak with a leading independent martech technical architect, Jep Castelein about the future of martech. Darrell had always wanted to know about the future of martech, and speaking with Jep was a great opportunity. Jep’s ideas of where martech were, according to Darrell, “discerning, uncomfortable…and right on.” Because of […]

Taboola Partners With IAS To Adopt Pre-Bid Brand Safety Technology

By Scott Davenport | September 18, 2020 | Advertising,  Martech

In an announcement made on September 16, the content discovery and native advertising platform, Taboola and Integral Ad Science have formed a partnership that brands safety tools within Taboola’s discovery platform. According to Marketing Land, “Taboola pairs a discovery capabilities, allowing publishers to place relevant content in front of a monthly audience of 1.4 billion […]

Agile Marketing Made For Marketing Technologists, but Why?

By Scott Davenport | September 14, 2020 | Martech,  Martech Marketing

Here is a question – How agile is different from traditional marketing and why the martech community is so drawn to it. This is the focus of a discussion between MarTech Today Editorial Director Kim Davis and Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep […]

Free Airtable Pro For Humanitarian Causes, Salesforce Sunsets 3 Features

By Scott Davenport | March 19, 2020 | Marketing Tools,  Martech,  Salesforce

Humanitarian Help Airtable, a work collaboration platform is offering a free verison of its Airtable Pro plan for the next three months for non-political organizations that are managing humanitarian efforts related to the coronavirus. Not only that, the company is giving people access to its remote live training sessions. This training is a resource that […]

New Report Details DMARC Results, Adobe Adds Integration With Gmail

By Scott Davenport | March 10, 2020 | Martech

A new Valiamil study on DMARC usage and success discovered that spoof attempts would drop to nearly nothing “within a few months after that domain moves to DMARC enforcement.” Almost 80% of inboxes around the world, as well as nearly all US email providers, use machine learning to analyze DMARC policies of incoming email, in […]

Vista Equity Partners Acquires Acquia For $1 Billion

By Scott Davenport | September 30, 2019 | Martech

Private equity firm Vista Equity Partners has made an agreement to purchase web management and digital experience company Acquia in a deal valued at $1 billion. This news comes after two strategic acquisitions this year by Acquia – Mautic and Cohesion – which are expected to help expand the company’s digital experience offerings. Acquia has worked […]