Business in this modern age is completely different from how it was five years ago. Businesses have changed profoundly due to the influx of digital-based processes and systems required to work and grow effectively. A vastly different mix of digital technologies have become integral to most business functions, with software taking over even human-based roles […]
With the elimination of net neutrality, the impact it would have on digital marketing will be “profound.” This is according to Ryan Singel, who is from Stanford Law School’s Center for Internet and Security and an expert on net neutrality. if the FCC chairman Ajit Pai proposal is approved at the agency’s December 14 meeting, the way the […]
We currently live in the data-driven age, and marketers can’t afford to be analystics-agnostic anymore. Without analytical sensibility, data-driven insights are hard to come by. Those marketers who have become the most successful are agile in the approach they take and utilize analytics to drive core business KPIs. Even the marketers without any analytical background […]
Amobee, digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. Currently, Amobee already has an existing anti-fraud effort that includes an integration with media verification firm firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. The Inventory Accountability Program […]
Once biometric authentication becomes as widespread and as heavily used as passwords, logins will become as easy as looking or speaking to your device. This means that users could easily be logged on as not, which is a great thing for marketers eager to know the identities of their audience. Recently, biometric authentication has taken […]
As blockchain technology settles into becoming the backbone of a new software ecosystem, startups are starting to work on ways of tying the new and old worlds together. One of the businesses, a startup called Mobius Network, has recently launched a universal API that connects any application, website, web application, device or data source to a […]
Back in 2012, Segment.io began as a switchboard for business applications. Rather than configuring data exchange between each of y our tools and the others, you could connect them all through Segment. Since it’s start, it has evolved. As an example, at first, it took data from sites and apps ad made that available in […]
As customer journey, experience and data become the key drivers of modern marketing, analytics tools have become what leads them. In order to help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what has been described as the “booming business” of analytics. As an example, […]
Back in September, the Microsoft Ignite event told us quite a lot about the direction technology is going, and how it will impact marketers. Two trends were emphasized by Microsoft, which will have a significant effect on marketers. The first is an effort to make artificial intelligence (AI) and machine learning available to the masses. The other […]
Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Due to traditional marketing’s poor response to changes in technology, use of data for decision marketing and customer behavior, the marketing operations function isn’t just filling the gap, but it’s creating a competitive advantage for organizations through enabling change and […]