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Category: Matt Cutts

Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings

According to a Wall Street Journal blog post, Matt Cutts, the head of search spam over at Google,  has been partaking in “private conversations” about reward sites with higher rankings in the search results that have better security. Originally, the news came out of SMX West, but ever since the OpenSSL exploit, Heartbleed, was officially […]

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

With the updates that Google has released over the last few years, is it possible that you can be affected to different degrees with them? It appears that you can be. Or at least, that’s the case when we look at the Penguin update.  Basically, it seems that the algorithms that Google has devised with […]

When Will Google Stop Updating Its Search Results?

In this special video of Google Webmasters, Google’s head of search spam, Matt Cutts, answers the question, “When will you stop changing things?” And in the spirit of April 1st, something special occurs through the whole video.  Hint:  Matt Cutts’ finally shows his true colors.

Can Sites Do Well Without Using Spammy Techniques?

In this Google Webmaster video, Matt Cutts, the head of Google web spam answers the question: “Matt, Does the good guys still stand a chance? We’re a small company that hired an SEO firm that we thought was legit, but destroyed our rankings w/ spam backlinks. We’ve tried everything but nothing helps. What can a […]

Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications

It seems that the guest blog train just doesn’t stop.  According to Search Engine Land, a large guest blog network, believed to be MyBlogGuest.com has taken a hit from Google in the form of a penalty. This began yesterday, when confusion first began to take hold as publishers who had content posted on the site […]

How Does Google Determine When It Is A Paid Link

How does Google know when a link is a genuine link, or simply a paid one?  Matt Cutts, the head of Google’s Search Spam has released a detailed video discussing the criteria Google uses to differentiate between the two. There are five basic criteria uses to see if these links are paid or not.  These […]

Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts

Can’t get enough Matt Cutts? You’re in luck today!  Matt has posted another Webmaster video, but this time, it’s a bit longer.  In this video, he answers what it is like to fight webspam at Google. The question asked was this: “What is a day in the life of a search spam team member like? […]

Should I Correct The Grammar Of Comments On My Blog?

Are you concerned with comments added to your blog or YouTube videos, which could cause your content to rank lower?  Well, Matt Cutts is here to help!  He answers the question, “Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments with grammar […]

Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique

By now, we’ve all heard the Matt Cutts statement heard around the SEO world.  “Guest blogging is dead,” he said.  This was a bold statement, even for the likes of Matt Cutts, because it got the SEO community in an uproar the moment he put that statement out there.  But Cutts stood strong so far, […]

Should I Build Links Using Article Directories?

Article directories have gotten to become synonyms with bad link building practices as of late. They may have worked before, allowing people to write short 300-400 word articles, and submitting them to countless article directories in the hopes for some extra links. But in truth, article directories have gotten a bad rap lately due to […]