Media Marketing

How to Successfully Generate and Amplify Earned Media for Your Brand

Did you know that there are three different kinds of media coverage that PR teams can utilize to connect with their audience? These categories includes: Owned Media Paid Media Earned Media When your business is just taking off and you’re trying to get people to become familiar with your brand and business, owned media and …

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Facebook Rolls Out New Security Features For US Political Candidate Pages

Facebook will launch a pilot program to give US political candidates and staff, as well as staff members and representatives from federal and state political party committees, more tools to secure their Pages. Security options will include two-factor authorization and a monitoring process to block potential hacking threats. Campaign marketers and staff will have new …

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Facebook Launches Ad Archive API For Political Ads With Limited Release

An Ad Archive API is being launched by Facebook for US researchers and publishers that will allow them to analyze political and issue-based ads that run on the platform. This Ad Archive API was announced in May  and is now being rolled out to a limited group of US publishers, academics and researchers before Facebook …

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What You Need To Know About Facebook’s New Ad Transparency

A foundation of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad that is served to one person could be very different to another, specifically because you want to communicate with them in different ways.  If there was one ad that went to a 25 …

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Pinterest CEO Says That Their Ads Are More Effective

When you look at the variety of social networks, each of them definitely has their own style and flair.  Pinterest is one of those social networks that have just the right level of flair that makes them quite different from the others.  They aren’t so much a social network for people who want to share …

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Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users

Now, for some verified Twitter users, the notifications tab on the Web is displaying analytics highlights. Up on the top of the tab of the Twitter desktop version, users will see up to three high-activity highlights, which includes: Popular Tweet Noteworthy Mention Top Follow Every time the page is refreshed, there will be a new …

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Facebook Unveils Vision For Immersive Mobile Ads

With as big as mobile is these days, it’s not surprising that Facebook is working on the next generation of mobile ads. There are already mockups that Facebook has shown of an immersive ad product to marketing industry executives this week at the Cannes Lions advertising festival in the south of France.  Keep in mind …

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Twitter Wooing App Developers With World Outreach Tour

Yesterday, on January 14th, Twitter announced a world tour to advertise it’s Fabric software development kit in order to warm up to mobile app developers. The first step of Twitter’s campaign is called Flock, which is a series of meetups and seminars with developers in US cities.  The events will take place in Los Angeles …

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