What is one metric that a number of marketers is fixated on that is actually wasting their time? The answer is overall website traffic. It’s always nice to see traffic to your site grow, but just because it is, doesn’t mean your business will benefit from it. What you really want is high-quality traffic. Often, …
You’ve been creating some pretty awesome content for a while now. You already have a content calendar full of great content idea for the new year. You are a well-oiled machine of content generation. But you might be wondering what you can do to measure the performance of all this content? This is where content …
8 Content Marketing Metrics You Want to Care About (Infographic) Read More »
Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as …
Metrics For Better Keyword Research – Whiteboard Friday Read More »
One of the great things about social media is the ability to track so many details through social media metrics. At the same time, the hardest thing about social media is that you can track so many details through social media metrics. Because there’s such a variety of metrics, how do you know which ones …
What Are The Key Social Platform Metrics You Should Be Tracking? (Infographic) Read More »
Are you creating videos to help promote your business, or to improve your social media engagement? What ever the reason for creating videos, you need to know the most important metrics for video marketing you should be keeping an eye on. John Lincoln of Ignite Visibility made the following video where he review five of …
Are you planning on using Pinterest as a part of your digital marketing approach this year? These days, more businesses are considering using Pinterest, especially considering that the social image platform boasts 444 million active users. Not only that, Pinterest is seeing an increase in male usage, expanding its target demographics, It wouldn’t hurt to really …
5 Essential Pinterest Metrics to Track (Infographic) Read More »
It’s pretty easy for a marketer to get caught up in particular metrics, but does that mean that help you under stand your performance, even if those data points make you look good in reporting? In this episode of Whiteboard Friday, Dr. Pete talks about the vanity brought by us to the metrics we are …
In this SEMrush video, you’ll learn the most important SEO metrics to track the performance of your strategy and rank faster on Google.
Although digital events, such as webinars, are great ways to educate people about your services, products and your brand overall, digital events can be challenging to quantify in ROI terms when talking about long sales cycles. The team from FLOW have identified six key metrics to track in order to better measure the effectiveness of digital events. …
What Are Some Key Metrics That Will Help Maximize Your Online Events? Read More »