Influencer marketing has become an integral part of modern marketing strategies. As consumers increasingly rely on recommendations and endorsements from trusted influencers, brands are leveraging this powerful marketing channel to reach their target audiences more effectively. However, simply partnering with influencers is not enough – measuring the success of these campaigns is crucial. In 2024, […]

What is one metric that a number of marketers is fixated on that is actually wasting their time? The answer is overall website traffic. It’s always nice to see traffic to your site grow, but just because it is, doesn’t mean your business will benefit from it. What you really want is high-quality traffic. Often, […]

You’ve been creating some pretty awesome content for a while now. You already have a content calendar full of great content idea for the new year. You are a well-oiled machine of content generation. But you might be wondering what you can do to measure the performance of all this content? This is where content […]

Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as […]

One of the great things about social media is the ability to track so many details through social media metrics. At the same time, the hardest thing about social media is that you can track so many details through social media metrics. Because there’s such a variety of metrics, how do you know which ones […]

Are you creating videos to help promote your business, or to improve your social media engagement? What ever the reason for creating videos, you need to know the most important metrics for video marketing you should be keeping an eye on. John Lincoln of Ignite Visibility made the following video where he review five of […]