Metrics

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8 Content Marketing Metrics You Want to Care About (Infographic)

You’ve been creating some pretty awesome content for a while now. You already have a content calendar full of great content idea for the new year. You are a well-oiled machine of content generation. But you might be wondering what you can do to measure the performance of all this content? This is where content …

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Metrics For Better Keyword Research – Whiteboard Friday

Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as …

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What Are The Key Social Platform Metrics You Should Be Tracking? (Infographic)

One of the great things about social media is the ability to track so many details through social media metrics. At the same time, the hardest thing about social media is that you can track so many details through social media metrics. Because there’s such a variety of metrics, how do you know which ones …

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5 Essential Pinterest Metrics to Track (Infographic)

Are you planning on using Pinterest as a part of your digital marketing approach this year? These days, more businesses are considering using Pinterest, especially considering that the social image platform boasts 444 million active users. Not only that, Pinterest is seeing an increase in male usage, expanding its target demographics, It wouldn’t hurt to really …

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5 Essential Pinterest Metrics to Track (Infographic)

Are you planning on using Pinterest as a part of your digital marketing approach this year? These days, more businesses are considering using Pinterest, especially considering that the social image platform boasts 444 million active users. Not only that, Pinterest is seeing an increase in male usage, expanding its target demographics, It wouldn’t hurt to really …

5 Essential Pinterest Metrics to Track (Infographic) Read More »

What Are Some Key Metrics That Will Help Maximize Your Online Events?

Although digital events, such as webinars, are great ways to educate people about your services, products and your brand overall, digital events can be challenging to quantify in ROI terms when talking about long sales cycles. The team from FLOW have identified six key metrics to track in order to better measure the effectiveness of digital events. …

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