Microsoft Advertising

Microsoft Advertising Is Offering Filtering Link Extensions

In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to …

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Promotion Extensions Now Available in Microsoft Advertising

With the launch of promotion extensions, advertisers will be able to highlight deals, sales, promotions, or discounts directly from the Bing search engine results pages. These extensions allow advertisers to choose from different occasions for their promotion, like Summer Sale, Back To School, Cyber Monday or Black Friday. Advertisers will then be able to add …

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Microsoft Advertising Promotion Extensions Are Now Available For The Holidays

Promotion extensions are now available for Microsoft Advertising accounts, but only in the US. These extensions will allow you to select from events or occasions such as Christmas, Black Friday or Cyber Monday. Microsoft said that: “Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal …

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Microsoft Advertising Adds Brand Safety With IAS Partnership

On September 28, in an announcement, Microsoft Advertising has partnered up with Integral Ad Science in order to bring brand safety verification to native ads running on the Microsoft Audience Network. With this integration, inventory will be evaluated before the ad auction begins, meaning that this is a pre-bid integration. As per the Microsoft Blog: …

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Microsoft Advertising Launches Multi-Image Extensions for Search Ads

A brand new ad extension type is being rolled out by Microsoft Advertising – multi-image! Currently, this new extension is available in the US. Users now have the ability to add up to five images to be appended to search ads, which will be displayed in a carousel format across all devices. Microsoft also announced …

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This Year, Going Back To School Will Be Very Different

Ever since the pandemic, we have found that our original sense of normality has isn’t going to work anymore. Everything is different, and will be so for the foreseeable future. This includes back-to-school. When it comes to heading back to school, things will have to be different. The way things are handled will depend on …

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Microsoft Advertising Editor Has Been Updated With Campaign-Level Targeting And Recommendations

Microsoft Advertising announced Wednesday that Microsoft Advertising Editor users can use AI-powered recommendations and campaign-level associations, which can optimize campaign performance and make bulk campaign management easier. Recommendations Using AI, the Recommendations feature will “automatically provide recommendations that will improve your bids, keywords, and ads, boosting the overall effectiveness of your campaigns.” According to Microsoft Advertising, …

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Microsoft Advertising Is Offering Free Stock Images For Audience Ads

If you are an advertiser who uses Microsoft Adverting, and you’re wanting more images to use for your search campaigns, you are in luck. On July 21, Microsoft Advertising announced a partnership with Shutterstock that makes over 320 million images available for search campaigns on Microsoft’s platform. This will be rolling out for the US …

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Christi Olson Of Microsoft On Audience Targeting, Syncing With Google And Promote IQ

Barry Schwartz sat down for a quick talk with Christi Olson at SMX West this year. Christi has been around Microsoft for some time now and saw the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. The two talked about audience targeting, which can help segment your ads to target …

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Why Digital Commerce Marketers Shouldn’t ‘Go Dark’ During COVID

“We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. In a digital commerce marketing …

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