During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to […]

Over at Microsoft Bing, The Principal Program Manager, Fabrice Canel, put in a feature request to WordPress that allow the CMS to push new and updated URLs directly to search engines. According to Canel’s proposal, ““Today, we propose integrating in WordPress Core the ability to notify not only Bing, but also all participating Search Engines, […]

According to an announcement, Microsoft has been making a number of different updates to Microsoft Bing Search, making a user’s search experience more “visually immersive,” including a number of features like recipe results, expandable search result carousels, infographic knowledge panels and more. The following Search Engine Land article takes us through each update. Read and […]

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. To help correct these spelling errors, the folks over at Bing launched their Speller100, which was made to help reduce the number of incorrect […]

Microsoft Advertising announced the newest addition to their arsenal of extensions – Filter Link Extensions! This new extension type allows advertisers to provide users with direct links to different features of the website, which are categorized under different headers.

Promotion extensions are now available for Microsoft Advertising accounts, but only in the US. These extensions will allow you to select from events or occasions such as Christmas, Black Friday or Cyber Monday. Microsoft said that: “Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal […]

On September 28, in an announcement, Microsoft Advertising has partnered up with Integral Ad Science in order to bring brand safety verification to native ads running on the Microsoft Audience Network. With this integration, inventory will be evaluated before the ad auction begins, meaning that this is a pre-bid integration. As per the Microsoft Blog: […]

A brand new ad extension type is being rolled out by Microsoft Advertising – multi-image! Currently, this new extension is available in the US. Users now have the ability to add up to five images to be appended to search ads, which will be displayed in a carousel format across all devices. Microsoft also announced […]

Microsoft has rolled out their integration with LinkedIn, allowing advertisers to target users based on the job function, industry or company listing found on their LinkedIn profile.

Microsoft Advertising announced Wednesday that Microsoft Advertising Editor users can use AI-powered recommendations and campaign-level associations, which can optimize campaign performance and make bulk campaign management easier. Recommendations Using AI, the Recommendations feature will “automatically provide recommendations that will improve your bids, keywords, and ads, boosting the overall effectiveness of your campaigns.” According to Microsoft Advertising, […]