It’s likely that Apple search ads will generate $2 billion in revenue for the company in 2020, according to Apple Insider.The report says that Apple’s search ads are expected  to bring in $500 million this year, with revenues quadrupling in the next two years. So why is this a big deal for app marketers?  Apple search …

Apple Search Ads Expected To Generate $2 Billion In Revenue By 2020 Read More »

Google has been running a test that serves AMP-enabled landing pages from mobile Search ads to users for just over a year.  The company is now experimenting with showing the AMP lightening icon next to the description in some of those text ads. The following example of the test, which was spotted by a reader, is running …

Google Testing AMP Label In Search ads Read More »

Native Express ads fit right in with list-based user interfaces, and in this episode you’ll learn how to integrate them into an iOS app that uses a UITableViewController for its primary UI. Along the way you’ll get a detailed set of steps, see screencasts of implementation in Xcode, plus get a handy technique for tapping …

AdMob Native Express UITableView – Mobile Ads Garage #12 Read More »

At I/O 2016, Google announced that Firebase has become a suite of integrated products designed to help you develop your app, grow a user base and earn money. Part of the way Firebase can help you earn money is AdMob! In this Google Developers video, you’ll learn what this change means for AdMob publishers, what benefits …

AdMob with Firebase – Mobile Ads Garage #6 Read More »