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Google May Pick Desktop Over AMP Page For The Mobile-First Index

Google has begun slowly rolling out the mobile-first index to a small subset of users. The folks at Search Engine Land has published a large list of FAQs around the mobile-first index. But one interesting tidbit is that by default, Google isn't going to use the AMP version of your page for the mobile index, even [...]

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Google’s Mobile Friendly Label Has Officially Been Removed From The Search Results

On the morning of August 31, the mobile-friendly labels that populated Google's mobile search results have officially been removed.  We first got the news last week from Google that they were going to drop the label, but it's taken some time for the label to go away. Take heart in known that the mobile-friendly label removal doesn't mean that mobile-friendly [...]

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Here’s Why Deep Linking Takes Apps to the Next Level

Did you see what I just did? I searched for those things on Google but the answer led me into an app. Is that for real? How does that happen? Stay with us to find out. Links Mentioned: Advanced Google App Deep Linking: View all our Here's Why videos!

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Google Has Said Page Speed Ranking Factor To Use Mobile Page Speed For Mobile Sites In Upcoming Months

During the Search Marketing Summit today (June 1) Google's Gary Illyes has said that Google will be updating the page speed ranking factor to look specifically at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. Jennifer Slegg wrote a report saying Gary Illyes mentioned this update is months away from happening, and [...]

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Google Launches Their New Mobile-Friendly Testing Tool

Google has announced the launch of their new mobile-friendly testing tool at It seems that this news isn't exactly new, as the coming the tool was reported on the other week. The new tool has goon through some changes, looking "cleaner, more spacious and faster" than the previous tool, which was launched by Google in November 2014. Here's [...]

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Google’s Mobile-Friendly Algorithm Boost Has Finally Rolled Out

The second version of Google's mobile-friendly update has fully rolled out today.  John Mueller, Google's Webmaster Trends Analyst, announced the news this morning on Twitter.  He said "The mobile changes mentioned here are now fully rolled out." This new version of the mobile-friendly update is technically supposed to "increase the effect of the [mobile-friendly] ranking signal.  It was reported back [...]

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Google To Boost Mobile Friendly Algorithm This Coming May

Google has announced in a post through the Webmaster blog that they'll be boosting the effects of the mobile friendly algorithm that first launched on April 21, 2015. According to the company, the update will be "beginning in May" and will "increase the effect of the [mobile friendly] ranking signal."  But if you're already mobile friendly, says Google, you [...]

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Google: AMP Not Yet A Search Ranking Signal

According to Googler John Mueller, said this morning in a Google Hangout that AMP is not a ranking signal in the Google search ranking algorithm.  This can be found at the 15:50 mark into the video. It was reported back in December that AMP might become a ranking signal, but as of yet, it hasn't happened. John [...]

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Ad Age: Google Is To Launch AMP In Search Results On February 24, 2016

In a report by Advertising Age, Google’s AMP initiative will begin this coming Wednesday, February 24. This means that mobile users will start seeing AMP-optimized content from publishers in their mobile search results as soon as this Wednesday. We knew it was going to launch in February 2016, but it's nice to know that there is an official date.  As [...]

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