Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

MoPub Gives Publishers Impression-Level Revenue Data, Links With Attribution Platforms

Announced on Tuesday, MoPub, a mobile ad exchange owned by Twitter, is making impression-level revenue data available to publishers. The company is partnering with seven third-party attribution platforms to deliver the data. These platforms include: Adjust Appsflyer Branch Kochava Singular SOOMLA Tenjin. This data will be delivered in real-time once an ad impression is triggered [...]

By |

What Email Marketers Should Know About Alexa’s Latest Feature

It is now possible to check your email on your Alexa device. On December 10, Amazon announced some new Alexa capabilities.  One of the big capabilities was the ability to read and delete email.  Amazon also enabled location-based reminders and routines (which is tied to the smartphone Alexa app), as well as other incremental local search [...]

By |

Cheetah Mobile And Another Chinese Firm Accused Of Mobile Ad Download Fraud

It is unfortunate how mobile ad fraud is growing.  According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” BuzzFeed [...]

By |

Facebook Introduces Retention Optimization Option For App Advertisers

Facebook has introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. The reason why app advertisers should care about this latest feature is because it was designed to boost retention among new users.  When used with app install ads, the retention optimization option allows advertisers to optimize [...]

By |

Google Appeals Record $5 Billion EU Antitrust Android Fine

On October 9, Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine, which was imposed in July because of Google Play app pre-install requirements. In the eyes of the EC, the practice of requiring handset makers to pre-install specific Google-made apps as was counted as "an abuse of market position."  [...]

By |