Mobile Marketing

Google Releases App Campaign Type To Re-Engage Existing Users

App Indexing & Search, Google, Google Ads, Mobile Marketing / By

Google has globally rolled out App campaigns for engagement, and run across Google Search, Play, YouTube and mobile app Display Network. Google said: “You can capture users’ attention and encourage them to come back to your app by highlighting new content or offers in your ad text, image and video assets. For example, you can …

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Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying

Augmented & Virtual Reality, Machine Learning, Machine Learning & Artificial Intelligence, Mobile, Mobile Marketing, Pinterest, Social Media Marketing / By

Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. …

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Facebook Rolls Out Updates To Its App Dashboard, Giving Developers More Control Over App Permissions

App Linking, Apps & Apps Center, Facebook, Mobile Marketing, Social Media Marketing / By

On Tuesday, Facebook announced new tools in the App Dashboard to help streamline the app review process for developers. The updates will enable app developers to only request the necessary permissions for apps. These tools will even help Facebook better understand how developers are using and accessing the platform. With these updates, developers can request access …

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Amazon Tops Google In Q3 Smart Speaker Market Report

Amazon, Amazon Echo, Google Home, Mobile Marketing / By

Canalys, a market research firm, has reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. The company says that Google was responsible for 3.5 million units compared with Amazon’s 10.4 million. Alibaba cam in second with 3.9 million. During Q3, shipments of 28.6 million smart …

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Twilio Study Finds Consumers Prefer Email And Text When Communicating With Brands

Email, Email Marketing, Mobile Marketing, Statistics / By

Twilio, a cloud communications platform, has release a study finding consumers preferred email and text when talking to brands, despite a wide selection of channels. The survey had responses from 2,500 global consumers, saying that, despite negative consumer sentiment towards how businesses approach communications, they are likely to adhere to their preferred channels. “Everyday at …

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Facebook Rolls Out Automated Lead Generation Feature For Messenger To All Advertisers

Advertising, Apps & Apps Center, Facebook, Facebook Messenger, Marketing, Mobile, Mobile Marketing, Social Media Marketing / By

Facebook’s automated lead generation feature is being released for Messenger, which was announced in May to all advertisers. This offering will give businesses the ability to create an automated question and answer experience within Messenger. This feature will launch via Facebook’s click-to-Messenger ads for Facebook News Feed. This is how it works: When a users clicks on …

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Google Expands App Campaigns Search Inventory On iOS Browsers

Google, Mobile, Mobile Marketing, Mobile Search, Search Ads / By

An announcement by Google has been made saying that the App ads will appear on more iOS mobile web browser searches. Because of this, campaign reports will even include installs and in-app conversion events from iOS browsers. App advertisers don’t have to do anything to gain access to this new ad inventory, as anyone with …

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MoPub Gives Publishers Impression-Level Revenue Data, Links With Attribution Platforms

Advertising & Media Buying, Display Ads, Mobile Marketing, Twitter / By

Announced on Tuesday, MoPub, a mobile ad exchange owned by Twitter, is making impression-level revenue data available to publishers. The company is partnering with seven third-party attribution platforms to deliver the data. These platforms include: Adjust Appsflyer Branch Kochava Singular SOOMLA Tenjin. This data will be delivered in real-time once an ad impression is triggered …

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New App Rating Formula Headed To Google Play Will Favor Newer Reviews

Android, App Indexing, App Indexing & Search, Google, Mobile, Mobile Marketing / By

Google is making some changes when it comes to Google Play app reviews. The search engine company is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came May 8 at the annual I/O developer conference. This new app rating formula will be rolling out to …

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Spotify Is Testing Voice-Enabled Ads That Let Listeners Command Engagement

Mobile Marketing, Podcasting, Podcasts, Social Media Marketing, Voice Search / By

On May 2, Spotify announced that it is testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. The streaming service is currently experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s …

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