Google Releases App Campaign Type To Re-Engage Existing Users
By Scott Davenport | | App Indexing & Search, Google, Google Ads, Mobile Marketing
Google has globally rolled out App campaigns for engagement, and run across Google Search, Play, YouTube and mobile app Display Network. Google said: “You can capture users’ attention and encourage them to come back to your app by highlighting new content or offers in your ad text, image and video assets. For example, you can …
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