Mobile Marketing

Use “Micro Leads” To Solve Your Mobile SEM Problem

It was forecasted by Marin Software last year that mobile would “account for 50% of Google paid search clicks” by the end of 2015.  With about 12 months to go, a surprising few advertisers have mobile paid search programs that are actually flourishing. The big question is, “why are advertisers doing as well as they could be?”  Most of …

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Google+ Your Business – Promoting Mobile App Installs with AdWords

In this episode of Google+ Your Business,you’ll be shown how to create an AdWords mobile app installs campaign to promote your app. A recent consumer study conducted with Ipsos shows that over 25% of smartphone app users rely on search engines to find a new app. AdWords makes it easy for you to promote your app on …

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Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps

Sharethought, the native in-stream advertising platform, launched support for dynamic native advertising cards across mobile publishers using the service today. With this service, advertisers are able to repurpose content, such as videos, images, music ahdn artocles into dynamic ads in feeds of over 300 mobile sites and apps.  Examples shown off by Sharethought were cards …

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2015 Mobile/Location-Based Marketing Predictions From 10 Experts

Since the late 90’s, mobile has been growing at a steady rate since mobile became a big consumer thing.  Every year, there were those who felt that that year was the year of mobile, but that prediction never truly came to fruition.  But it seems that 2014 may have actually made a big dent, leaving …

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Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report

It was originally predicted by AppLoving that 30% of Cyber Monday transactions would originate from mobile devices, and the overall though coming from Twitter was quite skeptical.  Based on a data consensus, mobile buying through mobile devices didn’t quite hit 30%, although it did earlier in the weekend. The anti-fraud company iovation, based on a new …

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