The rebranded and update paid Google Drive plans is being rolled out by Google under the new name Google One. Although the plans will come with lower pricing, marketers will be interested in a new Benefits section in the Google One app. When the Benefits section launches, it will offer customers a $5 credit for […]
According to Canalys, looking at over 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show. The device fails to live up to the promise of a “smart speaker with a screen.” If we take the Echo Show and use it as a point of reference, the Lenovo Smart Display with Google Assistant, which has […]
Consumer Intelligence Partners (CIRP), reported this week, using consumer survey data, that Apple’s HomePod smart speaker make market share gains against rivals Google Home and Amazon Echo. The firm is saying that Apple’s device has 6 percent of the US smart speaker market. According to the report, Echo has a 70 percent share compared to […]
When it comes to mobile marketing, should marketers employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. The first Magic Quadrant report on mobile marketing platforms by Gartner points out the depth of mobile capabilities in mobile-only offerings. Not only that, it notes the flexibility for a marketer […]
Advertisers have been given more creative tools for building Facebook ads right from their phones via the Ads Manager ads. From a mobile device, brands can now include text overlays, stickers, logos or color filters when creating ads. There is even an image cropper and a text policy checker that alerts the advertiser if the […]
Leanplum, a mobile marketing firm, is all about creating relationships between brands and their customers, using in-app messaging, push notifications, email marketing and web push notifications. The San Francisco-based firm added another capability for improving those relationships this week, announcing the company acquired AI-powered conversational marketing firm Connecto. Connecto has developed a chatbot builder for platforms, […]
Looking at all the cool new, next-generation technology out there, such as AI, it all seems so futuristic and awesome. But when you get into discussions with people, it seems like it’s split down the middle. There are the boosters, such as developers and industry insiders, who see the social benefits of the technology, and […]
There has been quite a war between Apple and Samsung in regard to patents. Recently, Apple has been awarded a massive jury verdict against the South Korean company. The federal jury in the US granted Apple $538 million. Back in 2012, Apple won a federal jury verdict of over $1 billion for various patent and design infringements […]
For a long time, iPhone users were the only ones able to use digital wallet-based tickets and airplane boarding passes, but now, that will change. Google announced at the I/O developer conference that the company is adding them to its Google Pay mobile digital wallet, which complements the existing wallet-based coupons and loyalty cards. Urban Airship has […]
In an announcement, Facebook said that their first quarter revenues equaled $11.97 billion, which easily beat Wall Street consensus estimates. The social media company managed to post growth in all key metrics, despite the ongoing data scandals that it has been dealing with in recent months. $11.8 billion was spent on ads by marketers on […]