Mobile Search

Google Expands App Campaigns Search Inventory On iOS Browsers

An announcement by Google has been made saying that the App ads will appear on more iOS mobile web browser searches. Because of this, campaign reports will even include installs and in-app conversion events from iOS browsers. App advertisers don’t have to do anything to gain access to this new ad inventory, as anyone with …

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Yoast SEO 11.5 Updates The Mobile Snippet Preview

The latest update of the Yoast SEO WordPress plugin has revamped its mobile snippet preview. Now, it generates a preview of what your content will look like as a listing in Google’s mobile search results. Although this isn’t a new feature, the update replicates a Google mobile search snippet more accurately than before. It even …

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Here’s How to Decide If You Should Optimize for Voice Search

A number of marketers tend to have an interesting case of “shiny new object” syndrome once in a while. For SEO, it looks like voice search is one of the new shiny objects that marketers want to play with. Studies have found that half of all searches will be voice search by 2020. Not only …

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Survey: 82 Percent Of Smartphone Shoppers Conduct ‘Near Me’ Searches

So many people are using smartphones these days.  These devices have quickly become the primary digital tool for most consumers under 50.  A sizable majority of smartphone owners conduct local searches with varying amounts of degrees of frequency. There are several surveys and behavioral studies that established this fact over the last several years.  According …

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Google My Business Listings: 5 Frequently Asked Questions

One of the greatest ways to get your local rankings is to claim and optimize your Google My Business (GMB) listing. Your Google My Business listing can not only increase your chance of showing up in the Google Local 3-pack, but when a Google user searches your business by name, Google will often show a Knowledge …

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Mobile Speed Case Studies: Push For Faster Page Loads

Recently, Google announced a new mobile ranking algorithm, which is being called the “speed update.”  According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It’s important to state that speed is already a big part of the mobile …

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Holiday Shoppers Increasingly Turned To Google Maps In The Countdown To Christmas Day

Andy Taylor, ahead of the 2017 holiday season, had written a column that detailed how much more important locally focused ads had become during the 2016 holiday shopping season.  This had been known as Local Inventory As and ads on Google Maps.  Andy found that, after analyzing last year’s data, searchers became increasingly likely to search for …

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Google Releases A Variety Of Accelerated Mobile Pages Project (AMP) Updates: Scrolling Animations, Video Analytics, Fluid Ad Support

On October 2, Google announced several Accelerated Mobile Pages Project (AMP), technical updates.  These updates included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities: Scrolling animations: enables “parallax effects, subtle zoom or fade-in of images, …

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