We’ve heard about it, we’ve been reading the news surrounding it, and now, Google has finally launched their Accelerated Mobile Pages (AMP)! But is your website ready for it?  In a column written by Paul Shapiro, you’ll get an overview of the offering, as well as how to get started with it. What is AMP though?  For those of […]

SEO – SEO always changes, and my how it’s changed during 2015.  Rather than producing content for the sake of creating content, the trend has moved over to using search and social data to help guide content creation.  This is an important aspect of boosting engagement for brand so that it can help their content attract the […]

Two new features for AdWords has been introduced by Google, known as the bid adjustment simulator for mobile bids, and a new first page bid estimate feature. Let’s cover the mobile bid adjustment simulator first.  This feature shows how a mobile ad adjustment could potentially affected impressions, clicks and sped over the previous week.  In the […]

If you’ve been in the SEO and online marketing industry for a while, you probably already understand the importance of having a mobile-friendly site.  Although a lot of people understands this importance, there are even more who aren’t aware that there’s a difference between desktop and mobile search ranking factors. Those who don’t know the […]

It’s that time of the year again, everyone.  It’s the holiday season again.  To many people, this is a great time of year, as we’re gearing up to enjoy a number of different events and holidays, including Halloween, Thanksgiving, and Christmas.  The lead-up to the holidays is going to be a busy time for a […]

What is the definition of best practices?  Basically, best practices are a “set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter,” as stated by Josh Dreller.  With these tried and tested procedures, professionals rely on them everyday, assuming that they are correct and, of course, quite effective. […]

These days, it’s no secret that mobile configuration for any business running a website is a big part of the future of SEO and digital marketing.  There are statistic out there that says that there are more Google searches that take place on mobile devices than desktop computers in 10 countries.  We also have to to take into […]

By now, Mobilgeddon has been here, and has subsequently passed us.  It’s pretty much old news now, regardless of how badly you were hit.  Of course, those who were mobile-friendly prior to the release of Google’s mobile-friendly algorithm update have almost forgotten about it. But on the other end of the spectrum, those who were […]

Isn’t it fantastic when you can get the latest and greatest when it comes to the things we love?  To many of us, it’s pretty awesome, especially when it comes to the latest technology.  After all, getting the newest version of that smartphone or tablet or laptop is quite exciting.  To a marketer, this can […]

With the new Google mobile algorithm come and gone, leaving a variable amount of damage in its wake, we have all been able to overcome the horror that was supposed to be Mobilegeddon. According to Google Search Console’s John Mueller, although the new mobile algorithm affected a good number of queries, most sites either were mobile friendly at […]