Pinterest Debuts AR Feature That Lets Users Try On Lipstick Before Buying
By Scott Davenport | | Augmented & Virtual Reality, Machine Learning, Machine Learning & Artificial Intelligence, Mobile, Mobile Marketing, Pinterest, Social Media Marketing
Pinterest has launched a new augmented reality (AR) feature called “Try On”, which allows users to virtually try on various lipstick shades suited to their complexion. This feature is powered by Pinterest’s proprietary visual search technology called Lens. To use the feature, search “lipstick” or “lipstick shades” on Pinterest and select the “Try On” option. […]