Providing good content on your website is a must, especially in this age of SEO where a greater value has been placed on content than ever before. Providing unique and valuable content to your audience is what Google wants to show those using their search engine. But, how do you define unique value? What is […]
It’s that time of year again. The holidays are finally finished, and we’ve seen New Year come and go. We have almost completed our first full week of 2015. How time seems to fly. It’s that time of year where everybody, in the SEO industry likes to make predictions of the next 12 months. And […]
So, that flightless bird we all know and love, Penguin, is a pretty big thing for Google. After all, Penguin is one of their big algorithms for their search engines that is aimed at decreasing search engine rankings of websites that are violating Google’s Webmaster Guidelines by declaring black hat SEO techniques that are meant […]
I’m sure that if you’re in the SEO industry, you’ve probably heard of Moz, you know, the company that’s based out of Washington state and was founded by Rand Fishkin. If you’re a follower of their blog, you probably have already seen it, but in case you haven’t seen it, I’m going to show you […]
Content marketing is king. Let’s just get that out of the way. Are we good? Good! I brought up content marketing because of course, this post is going to focus on it! It’s pretty obvious that there are more companies out there that are investing in content marketing. This is great, because after all, Google […]
Throughout the years, when we’re dealing with links, one thing we’ve been utilizing is anchor text. For those who aren’t sure exactly sure what anchor text is, we’ve got the definition right here for you. According to Moz, “anchor text is the visible characters and words that hyperlinks display when linking to another document or […]
On a personal level, I may not have been blogging very long for Thrive Search, perhaps a year, but I realized that Moz has been posting blog entries for ten years now. Ten years! That’s quite a long time to focus on one site, and that’s pretty awesome. That’s quite an accomplishment. To mark the […]
Metrics are a very important aspect of SEO. In fact, metrics is what allows SEOs to do what they do, because without metrics, you can’t really do your job as an SEO or marketer, can you? But the issue is that metrics are great….for us as SEOs. It’s just confusing jibberish that doesn’t mean anything […]
For all the SEOs out there, I’m sure you already know about the Panda 4.1 rollout that happened last week. According to a tracking study conducted by Moz, there has been an increase in the new formatted quick answers boxes that will appear when you perform search queries. Since 4.1 made its appearance, queries found […]
When you’re running a marketing campaign for a website, naturally conversions are a great thing to aim for. After all, making money is the prime reason your website and business can stay afloat. So when you make a conversion, you think that your marketing efforts have paid of, and sure, they certainly worked to get […]