In AdWords news, Google has now included cross-device conversions in the Conversions column for the tool.  Cross-device conversion data is now available at the keyword level and can be used to inform conversion-based bid strategies. The neat thing about the new cross-device conversions is that it measures transactions that are started on one device or […]

I’m sure a great number of people have used YouTube by now.  And if you have, you have noticed quite a number of ads being shown before your video starts, then you know how much of a pain they can be to watch, despite the fact you know that it’s ads that keeps YouTube free […]

Yesterday, it was announced by Microsoft that a significant milestone was reached: Bing has become profitable.  During the earnings call, Amy Hood, Microsoft’s CFO, said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.” comScore has found that Bing’s US market share is currently 20.7 percent.  It was reported by Microsoft yesterday that “search advertising […]

It’s being reported by TorrentFreak that Google is opposing calls from piracy groups, such as MPAA and RIAA, to remove the whole site from the search results over copyright infringements. Google is using the DMCA content removal procedure, which is where Google takes down search results that link to specific pages with copyright infringements.  These piracy groups are […]

After a week of tracking the webmaster and SEO community and the data around Google’s rankings, Barry Schwartz has found something interesting.  From what he could see, Google has made more than the typical daily ranking tweaks.  Not only have webmasters and SEOs felt a disturbance in the Force, but even automated rank checking tools have all […]

After five months since the introduction of Facebook’s faster loading “Instant Articles” to the News Feed, the rollout of the this feature has begun picking up steam. Today, it was announced by Facebook that thousands of Instant Articles are being published daily.  Now, these fast loading articles will now be visible to all users of Facebook’s iPhone app. […]

During Yahoo’s earnings call on Tuesday, October 20th, the CEO of Yahoo, Marissa Mayer said that Yahoo is running their own algorithm for their mobile search results. In the transcript, Marissa Mayer said that they have heir own “algorithmic search results on mobile.”  Mayer stated this around the context of showing “rich card experiences” and adding […]

As of October 20th, it was revealed, as a part of Yahoo’s earning news, that there is a new deal with Google:   In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, […]

Something new this way comes to AdWords!  Google is introducing shopping remarketing lists, something that will help extend the reach of RLSA campaigns beyond text ads to PLAs and local inventory ads (LIAs). This lists will give advertisers the ability to customize sopping bids for cart-abandoners, loyal customers, and nearby shoppers, as well as others […]

Google has just released a beta version of the Google Search App.  This version of the app, still being in beta, will almost undoubtedly be more unstable than the current version of the app, but will possess more exciting search features.  These features will allow users to provide Google with information and feedback before the more stable […]