Online Advertising

Top 10 Super Bowl LI Ads On YouTube

The Patriot have won the Super Bowl, but who was the winner amongst the advertisers?  It would seem that Anheuser-Busch was the one to beat in this case. The top two spots on YouTube’s list of the top ten most watched Super Bowl LI ads on Super Bowl Sunday was Anheuser-Busch Budweiser and Bud Light. …

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Report: US Advertisers Spent $17.6 Billion On Digital Ads in Q3

According to IAB data that was released recently, US advertisers have spent $17.6 billion on digital ads in Q3.  According to the organization, this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.”  It even represents a 4.3 percent sequential increase of the …

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A Study Shows That 55 Percent Of Mobile Dollars Are Being Wasted

Recently, Forrester Consulting showed off a study (reg. req’d), commissioned by Celtra, that argues that $0.55 of each dollar spent on mobile advertising is being wasted.  Not only this, but negative mobile ad experiences are hurting brand perceptions among consumers, unsurprisingly. These particular findings and conclusions aren’t new, but regardless, it should be emphasized since mobile traffic is …

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Nielsen: Mobile targeting is getting better, particularly when targets are narrower

According to new data from Nielsen, which was released on Tuesday, November 22, mobile ad campaigns these days are getting tougher and tougher at reaching their intended audiences. The Nielsen report looks at on-target percentage, which is the percentage of ad impressions that is delivered to the targeted audience out of the total number of …

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In-App Purchases Dwarf Ad Revenues, As iOS App Store Exceeds $71 Billion

In 2015, US mobile ad revenue was approximately 35 percent total digital revenue.  That equates to $20.8 billion.  Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked …

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Click-Through Rate Isn’t Everything: What Are Some Ways to Improve Your Online Display Ads?

Here’s something for everybody to think about – go online for a full day and do what you do.  Browse for things on Google, go to your favorite sites, watch some YouTube videos.  Just take your time and have some fun. Now, throughout that day, how many ads do you think you’ve seen?  30?  40? …

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App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

In Q2 of 2015, App developers ended up spending 293 percent more than in Q2 of the prior year, while mobile app installs from Facebook ads grew by 346 percent year-over-year.  This information has come from the latest quarterly report on mobile app advertising by Kenshoo. The reason behind such a growth in spending is due to …

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YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content

YouTube, in its first ever report on branded video content, says that video views for the top 100 brands have nearly doubled during the last 12 months.  YouTube’s monthly views of branded content are up 55 percent since 2014. While focusing on Intebrand’s top 100 brands, YouTube worked with their marketing firm, Pixability to analyze how …

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Top 10 Video Creators Across YouTube, Facebook, Vine & Instagram: BuzzFeed Takes The Cake

In the online realm of video, there were some great sites for video consumption, and then there were these guys.  Here is some data on the top ten video related sites. Last month, it looks like BuzzFeed was the leader in online video content, earning spots on ReelSEO’s top ten list of video creators in June. …

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