Online Behavior

Study Finds 61 Percent Of Electronics Reviews On Amazon Are ‘Fake’

Quite a few consumers rely on product reviews in order to make online purchase decision.  But which of these reviews are real?  Are they reliable?  According to a recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. In an analysis by the Washington Post, a majority of reviews in …

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Nielsen: Mobile targeting is getting better, particularly when targets are narrower

According to new data from Nielsen, which was released on Tuesday, November 22, mobile ad campaigns these days are getting tougher and tougher at reaching their intended audiences. The Nielsen report looks at on-target percentage, which is the percentage of ad impressions that is delivered to the targeted audience out of the total number of …

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Report: Almost 85 Percent Of Smartphone App Time Concentrated In Top Five Apps

Digital media time has really grown over the last two years, but what has been driving this growth?  In short, it’s been driven by mobile and apps in particular.  But it seems that the world apps is much smaller and more concentrated than the PC internet. 58 percent of amount of time consuming digital media is …

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In-App Purchases Dwarf Ad Revenues, As iOS App Store Exceeds $71 Billion

In 2015, US mobile ad revenue was approximately 35 percent total digital revenue.  That equates to $20.8 billion.  Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked …

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Ad Blocking Users More Than Double In A Year To Almost 420 Million Globally

Both Adobe and PageFair reported last year that the global number of ad-blocking users had grown incredibly from 21 million in 2009 to under 200 million in mid-2015.  But now, there is a new mobile ad-blocking report that was released by PageFair today (May 31) that says that the 2oo million ad-blocking users from 2015 has more than doubled …

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What People Expect From Online Content? Take The Quiz To Find Out If You Know!

When it comes to online content viewing, marketers have to always be at the top of their game by constantly reevaluating their content marketing tactics to remain relevant in the industry. Rapt Media did a survey a few months ago that involved over 2,000 consumers to see what they want and expect out of the content …

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Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

After observing how Black Friday has been the last few years, I’ve noticed a change in the general trend of the annual holiday shopping at these brick and mortar stores.  As I have been a part of the chaos of Black Friday myself, I remember how many people tried doing all of their major Christmas …

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Report: Conversion & Add-To-Cart Rates Have Been Declining For A Year

According to a report from Monetate, it looks like both conversion rates and add-to-cart rates have been falling over the past year, with the exception of a fourth quarter holiday bump. In the report, which analyzes a random sample of more than 7 billion online shopping experiences using “same store” data across each calendar quarter, …

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