In an announcement made by Oracle, the company has made some enhancements to Oracle Unity, which manages data across its marketing, sales and service offerings. With this latest release, B2B and B2C marketers are able to eliminate customer data integration projects that would normally be both costly ad complex, and providing them with a platform […]

Despite all the current news surrounding the Oracle/TikTok deal to help it stay in the US, as well as the US President’s ‘blessing‘ and TikTok’s official statements about the app being ‘here to stay‘, things are getting a little weird again. A while back, ByteDance, TikTok’s parent company, did say that they wouldn’t be giving up […]

It seems TikTok has been given a new lease on life here in the US, as Oracle, which leads a consortium group, submitted its proposal on a takeover of the US operations of Chinese-owned TikTok. For those not in the know, this deal was created in order to deal with concerns over the data sharing that […]

According to reports, it looks like the White House will be supporting the partnership between Oracle and ByteDance, TikTok’s parent company to allow the video app to remain operational in the US. It seemed that Microsoft was going to be the one to spearhead TikTok, but after things went south between those two companies, Oracle was […]

As of this writing, the deadline for a deal with TikTok and a US company is looming just over the horizon. TikTok would remain operational in the US with a consortium bid. Originally, Microsoft was leading the bid wars for TikTok, but got rejected by TikTok’s parent company, ByteDance, as confirmed by the Microsoft blog. […]

Recently, Oracle began beefing up its Marketing Cloud, announcing an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps. Oracle said that their Program Canvas in the consumer-focus Responsys was being updated with a brand new name – Orchestration Canvas.  It will have a new look, as well as the addition […]