Organic

Google Ads Adds New Features, Expands Merchant Promotions for Free & Organic Shipping Listings

Google Shopping ads and organic Google Shopping listings are getting some new features! Shoppers will be able to compare pricing and shipping for products that are similar to what they are currently looking at from the product shopping pages. Not only that, they can opt-in to price tracking for items. Merchant promotions are also available …

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9 Tips to Integrate Organic, Paid, and Content – Whiteboard Friday

Search isn’t something that should be contained separately from your marketing strategy. If you want to see success, cross-collaboration cross your organic, content and paid teams is important. But it takes a lot of effort, untangling communications to cross-training to getting buy-in from everybody involved. What should search marketers do? In this episode of Whiteboard …

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