Paid Search Column

International PPC: How Do We Deal With Currency Fluctuations

When you’re running a normal local PPC campaign, you never have to think about things like international exchange rates.  But when it you are running a business that deals in international PPC, an issue you’ve got to keep track of how to keep track of your spend and ROI abroad compared to at home.  Which do you …

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Is Copying Campaigns Between Search Engines A Missed Opportunity?

Every month, users are conducting more than 100 billion searches on search engines globally.  Even with all these searches being done on a daily basis, there’s always a portion of those searches that are brand new, and have never been made before. Even though we are shown these widely cited facts, very few marketers are aware …

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New Device Launch Campaigns: Key Insights For Online Advertising Success

Isn’t it fantastic when you can get the latest and greatest when it comes to the things we love?  To many of us, it’s pretty awesome, especially when it comes to the latest technology.  After all, getting the newest version of that smartphone or tablet or laptop is quite exciting.  To a marketer, this can …

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3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly

No matter what you do or say, writing your own AdWords Scripts can be pretty interesting, if not scary.  You could take so much care to be sure that your script runs the way it’s supposed to run, and hope for the best.  But yet, no matter how careful you are with your programming, there …

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3 Reasons To Love The Google Display Network

So what is the Google Display Network?  In a nutshell, this is a passive form of advertising when compared to the more active Search Network, and still reaches 90 percent of online users via millions of websites.  As an example, when you use the Search Network, you’ll be actively search for a specific something.  But …

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Troubleshooting AdWords Conversion Tracking For Non-Techies

So, you’re in the online marketing business, and you’re going to be launching a PPC campaign.  As far as you can tell, everything is good to go, everything on your end is done and running smoothly.  You’ve finally published your campaigns and now you are just waiting to see what happens. But what happens?  Nothing. …

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How To Track Your AdWords Competitors Over Time Using Auction Insights

Competition is a great thing for any business.  If it wasn’t for competition, businesses would never improve or get better.  But with the good comes the bad.  Although competition is great for the customers, it can also be, to some level, bad for each business out there.  If a competitor comes around and does everything …

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