International PPC: How Do We Deal With Currency Fluctuations
By Scott Davenport | | Multinational, Paid Search Column, Search Marketing, SEM
When you’re running a normal local PPC campaign, you never have to think about things like international exchange rates. But when it you are running a business that deals in international PPC, an issue you’ve got to keep track of how to keep track of your spend and ROI abroad compared to at home. Which do you […]