Pay Per Call

Google Adds Website Links To ‘Call Ads’

Google made an announcement that markers are now able to add website links to Call Ads. Consumers will have another way to contact and engage with the business during a time when call volumes are high and wait times might be long, which would risk bad customer experiences. Below, the mock-up shows a traditional Call …

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Google Call-Only Ads Getting ‘Expanded’ With More Characters

It looks like Google call-only ads are getting the expanded text ad treatment. The change that is happening is the addition of more text.  Rather than a sing headline of 25 characters, you can have two 30-character headlines.  Also, descriptions are increasing from 80 to 90 characters. The other change is that name of the business will move …

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How to Set Bids in Google Ads by Joel Bondorowsky

Joel Bondorowsky Founder and Executive Director of PPC Designs is a SEMrush PPC academy professor.  He has created a video where you teaches us how to set bids and Google ads. Now, why is bidding so important? Bidding is important because when you’re doing paper click advertising, you are empowered by being able to choose the …

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AdWords Express Launches Notifications For Calls From Search Ads

AdWords Express, the simplified ad platform designed for small business,  which was launched in the platform last year, is is adding support around calls to a business with two types of call notifications. After the call received via a search ad ends, the advertiser will receive a notification on their phone to leave feedback about the relevancy of the call.  …

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Google Intros New Call Bid Adjustments In AdWords

There is a new bid adjustment that Google is adding to AdWords specifically for calls. With this bid adjustment for calls, it informs how often call information appears in mobile search ads From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier …

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Google Rolls Out AdWords Account-Level Call Extensions, Along With Other Call Updates

Google began a test last summer that shows business names in the headlines of call-only ads after the phone number.  This change ended up leading to better conversion outcomes, and because of this, Google decided to roll it out of testing globally. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” …

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