One of the most important and basic elements of PPC are keywords and match types. As we all know, just like anything else in the digital marketing space, these specific elements won’t remain static, at least for long. Eventually, they will change and evolve to keep up with the needs of digital marketing. According to […]

Back in February of 2021, Google announced that they would begin rolling out changes to phrase match and broad match modifiers. With that roll out complete, advertisers could reach people with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both […]