Pinterest is now increasing the number of interest-based ad-targeting options that is being offered to advertisers that will grow from about 400 to over 5,000.  This is all in thanks to the social network/search engine’s updated index of over 100 billion pins. Pinterest’s expanded set of interest-targeting options will roll out over the next few […]

Pinterest has officially started up their autoplay video ad business. When the company first began testing autoplay video ads a few months ago, Pinterest is finally opening up the ad format to all advertisers, which includes buy ads through Pinterest’s self-serve ad-buying tool or the advertising API.  The announcement was made one Tuesday, August 8. Besides the […]

Samsung wants to make their new Galaxy S8/S8 Plus as uniquely intelligent as possible, so what is it that they are doing to make this happen?  Samsung has integrated Pinterest’s visual search technology into its device. This tech is based off the recently introduced Pinterest Lens capability and allows users to conduct image searches of related Pinterest-based image content.  Users […]

When Pinterest teased how it will bring its visual search engine to the real world back on February 8th, the social network and search engine extended its ability to turn images into search queries across the wider web. Pinterest started updating its browser extensions on Tuesday so that people can click on an image on any web page and be shown related […]

When it first came out, Pinterest was considered to be a “social scrapbooking” or photo-sharing site.  The CEO of Pinterest, Ben Silbermann has called it a “catalog of ideas.”  The company has, for the most part, shunned the “social network” label. Regardless of what they would be considered, Pinterest has increasingly become an image search […]

It looks like Pinterest is bringing search to the real world.  On Wednesday, the company introduced Lens, which is a mobile app that uses the phone’s camera to recognize physical objects and bring them up on Pinterest.  There are other features that have been announced by the compnay that now extend search beyond the query bar […]

A few months after Pinterest introduced click-to-play video ads, it seems that that they’re finally catching up with the times, as well as others like Facebook, Instagram, Twitter and Snapchat, and testing video ads that play automatically. It was announced on Tuesday by Pinterest that the first brands to teest their autoplay video ads included American Express, The […]

Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program on Wednesday. In case you don’t know or forgot what Pinterest’s Marketin Partners program is – this Pinterest program was introduced in April 2015 as a way to open up its automated tools to post content and buy ads on its […]

When it comes to marketing, we all know that there’s a lot to be done.  There’s plenty to keep a marketer busy, that’s for sure, but sourcing should haven’t to necessarily have to be one of them.  Pinterest understands that looking for top-notch graphical content is definitely time-consuming.  Because of this, the company announced the launch […]

It seems that Pinterest is wanting some more brand advertisers to buy their ads, and it appears that it does.  Because of this, the company needs to make it easier for them to buy ads they way they’d like to.  Now, it is. Pinterest is going to begin allowing marketers in the US and the UK […]