On May 30th, a new study was released by Ahrefs, which showed how featured snippets have a negative impact on clicks to the first organic search results. Ahrefs had analyzed two million featured snippets and found that the first organic results showed a significant drop in CTR when a featured snippet is present.  When a featured snippet …

Another Study Shows How Featured Snippets Steal Significant Traffic From The Top Organic Result Read More »

It was announced today that the Google Home device can now talk users through cooking over five million different recipes.  For this to work, Google partnered with the likes of Bon Appetit, The New York Times, Food Network and other recipe databases. How does this work? 1. First you need to pick a recipe. To do that, go …

Google Home Can Now Help You Cook Over 5 Million Recipes Read More »

A change has been been made to the featured snippets by Google, where often, right after the featured snippets are displayed in the search results, the “people also ask” box. It seemed that this happened on February 6, and it can be found for many queries that trigger a featured snippet.  It doesn’t show for all, but for …

Google Featured Snippets Now Often Followed By The ‘People Also Ask’ Box Read More »