Acast, the podcasting platform, has launched Acast Open, which now makes it s podcast production offerings available to any brand or publisher wanting to start up a podcast. Acast Open has three different subscription models: Starter Influencer Ace Each model has different levels of support and analytics. According to Adobe Analytics, the podcast app usage […]

Shutterstock has launched an unlimited music subscription plan for content content creators and digital marketers. This subscription contains over 11,000 tracks that can be used in web-based content, such as podcasts, YouTube videos and conference presentations. This service will cost $149 a month, and will include access to the Shutterstock Music library with music tracks […]

Video and podcasts have been quite popular recently, and show no signs of slowing down. They are proving to be an engaging way to reach your audience and finding a good idea is only part of the battle. In this episode of Whiteboard Friday, Phil Nottingham from Wistia explores how we can uncover great ideas […]

According to Engadget , it’s rumored that Spotify is going to launch a “Create a podcast” button within its app that will let users record, edit and publish podcasts using the Anchor podcast creation app. This features was spotted by app researcher Jane Manchun Wong, who shared images of the “Create a podcast” button in the Spotify app […]

Welcome to this week’s Weekly Wisdom video from SEMrush. Dom O’Neill, runs a company called Vlogify, that helps businesses make more money using video strategy. What is Nanocasting? One of the strategies uses is nanocasting. It is sending private video messages to people they know, who like them, who trust them, and who already buy […]

On May 2, Spotify announced that it is testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. The streaming service is currently experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s […]

On Thursday, Spotify announced that it entered into a definitive agreement to acquire storytelling-driven podcast studio, Parcast.  The terms of the transaction wasn’t disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast runs 18 story-driven […]

Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market […]

Podcasting has been becoming more and more popular lately, and because of that, advertisers have begun really noticing this.  In a survey from Nielsen Fanlinks released last quarter shows that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017.  This is a 23 percent increase over that […]

These days, podcasts are quite the rage.  They’re really popular. In a study that was released Monday by the Interactive Advertising Bureau (IAB), it was revealed that podcast revenues in the US have broken records, bringing in $314 million in 2017.  This is 86 percent more than what podcasts brought in in 2016, which was a year […]