Quite a few consumers rely on product reviews in order to make online purchase decision. But which of these reviews are real? Are they reliable? According to a recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. In an analysis by the Washington Post, a majority of reviews in […]
It appears that the final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. During the 61 shopping day period, all but five of them saw at least $1 billion in online revenue. It was shown that […]
Thanksgiving and Black Friday online retail sales have exceeded $5 billion, according to Adobe. Something even more noteworthy in a way is that mobile devices have contributed a record of $1.2 billion to that $5 billion on Black Friday alone. There was some mixed data on in-store traffic and sales with some other sources reporting that there […]
Both Adobe and PageFair reported last year that the global number of ad-blocking users had grown incredibly from 21 million in 2009 to under 200 million in mid-2015. But now, there is a new mobile ad-blocking report that was released by PageFair today (May 31) that says that the 2oo million ad-blocking users from 2015 has more than doubled […]
Ever since the iPhone 6 released, every subsequent model afterwards has dominated the active installed base of iPhones int eh US market. Based on the information released by Consumer Intelligence Research Partners (CIRP),there are roughly 110 million iPhones in the US. Out of those 110 million, 62 million of them are iPhone 6 or later models. […]
When it comes to online content viewing, marketers have to always be at the top of their game by constantly reevaluating their content marketing tactics to remain relevant in the industry. Rapt Media did a survey a few months ago that involved over 2,000 consumers to see what they want and expect out of the content […]
After observing how Black Friday has been the last few years, I’ve noticed a change in the general trend of the annual holiday shopping at these brick and mortar stores. As I have been a part of the chaos of Black Friday myself, I remember how many people tried doing all of their major Christmas […]
Isn’t it hard to believe that we only have a about a month left to go for 2015? How the year has flown by! It’s been an interesting year, and we’ve had quite a year in video ads as well. Did you know that, according to video metrics firm Unruly, Android’s “Friends Furever” ranks as the […]
Facebook is pretty big. But for the first time in two years, the social network’s social login market has dropped, according to data coming from Gigya. Despite this news, Facebook is still the dominating leader with nearly two-thirds of the market. Gigya released their third quarter report today, and it shows that Facebook has a […]
YouTube, in its first ever report on branded video content, says that video views for the top 100 brands have nearly doubled during the last 12 months. YouTube’s monthly views of branded content are up 55 percent since 2014. While focusing on Intebrand’s top 100 brands, YouTube worked with their marketing firm, Pixability to analyze how […]