There are three new reports Google is introducing on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords. In the US, six out of ten online conversions starts on one device and ends on another. Because of this, these new reports are designed to help marketers track cross-device conversions paths, […]
There’s some good news for paid search managers who work to get expanded text ads implemented. Only a day passed since rolling out expanded text ads globally, an update to AdWords Editor was released, which supports the longer ad. If you have AdWords Editor already installed on your computer, then you’ll be prompted to update to version […]
Bing Ads Edtor (BAE) for Mac is a feature that has been highly requested on the Bing Ads user forum. Word that Bing Ads began work on the Mac version got out back in November, and was scheduled for release in early summer 2016. It’s now early summer, and the Bing Ads team has announced the beta version at SMX […]
In this sponsored Search Engine Journal webinar, Erin Sagin, WordStream’s PPC Evangelist and Community Manager, teaches us five super-simple tricks you can use to identify effective keywords for your PPC account.
There is an updated version of AdWords Editor that has been released that includes some new capabilities for app marketers, as well some extra stuff for others. One of the new things available in Editor includes Display app install campaigns, which allows users to create and edit a mobile app install campaign for Display from Editor. App extensions […]
Something new has hit the AdWords Report Editor. Google has added support for the labels columns in the editor for users to utilize! The labels will show up at all of the levels of the account, including color coding, as shown below in the screen shot, which was posted by Google’s Jon Diorio on Google+. It’s […]
Google is planning a roll out of a revamped version of AdWords automatic bidding. There will be some changes that are simply semantic, but there will be an update to the workflow as well. Let’s take a look at the naming changes first: Flexible strategies will be now be called “portfolio” bid strategies. The idea behind this […]
If you’re an iPhone user, and you did SEO as a business, you were not able to make use out of your device when it came to AdWords, but not anymore. The AdWords app for iPhone users is finally available for everybody. On Thursday, Google announced that the AdWords app for iOS has become available […]
For those who use Bing Ads, you will be interested to know that there is an update to Bing Ads Keyword Planner that has been released that boasts four new features: More competitive insights and benchmarking Customizable ad group and keyword bids A new source for keyword suggestions Time range customization up to 24 months for […]
iPhone users, stay connected to your campaigns this holiday season with the AdWords app for iOS beta. Request a spot https://t.co/iyK5WNgR5W — Google AdWords (@adwords) December 9, 2015 On Wednesday, Google announced on Twitter that they are accepting applications to beta test an AdWords app for iOS. Google originally released an AdWords app for Android in March […]