Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. […]
Do you want to improve your PPC strategy with some great tools that’ll help you make your PPC ad campaigns even better than before? SEMrush is here to share 40 of their recommendations in the following infographic! Check out the infographic for more. Source – Social Media Today
In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is important because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness of those changes. In the […]
When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain […]
PPC is one of those aspects of SEO that can be quite a challenge. The concept around PPC is simple enough – bid on certain placements and if you “win,” then your ad will be shown to the right user. If they click on it, they’ll be taken over to your designated landing page for […]
PPC is pretty important for your marketing efforts since it allows you get pay to help get your ads out there for the world to see (or to be specific, your audience). The importance of PPC also rests on a businesses’ ability to accurately read their data, make adjustments to ad campaigns, wait for new […]
If you want to know what to focus on regarding your PPC campaigns, then Search Engine Journal is here to help. In the video below, Jeff Ferguson and Loren Baker discuss the biggest PPC trends that will help you out with your PPC strategies. Since we will be losing third party tracking for businesses in […]
Having some PPC campaigns running a variety of ads for your business website can mean a lot for your business as it allows you to be seen on a variety of search engines, such as Google and Bing. But sometimes it can be challenging to come up with content for those ads. There are several […]
Paid advertisements typically promises a better presence of a brand, providing a larger number of potential audiences and visitors to brands. They usually target the audience in search of a product or service similar to that of the advertised brand, ensuring a larger number of customers are seeing that brand. Big companies are able to […]
By measuring the performance of your PPC campaign, you’ll be able to define your marketing strategy and know where to make improvements on your PPC campaign. With PPC campaigns, you’ll have better control over the costs of your advertising budget, while being able to analyze performance in real-time. Regardless of whether you are beginning work […]