It can be really difficult for any business that doesn’t have the flexibility of big budget that larger companies have access to. Without a lot of money, it’s hard to get the things you want to get done done. This can include putting money towards PPC related advertising. Luckily, after putting money towards other important […]
Did you know that under the right kind of structure and parameter set, pausing paid search can actually be a great source of data. According to John Smith, the senior Paid Search Analyst at Uproar, PPC professionals will measure certain variations of total revenue over total cost. He said that, “if it’s high, we’re doing […]
If done properly, PPC can really help your business marketing efforts, as it can help gain higher visibility on search engines like Google and Bing. With PPC, the people coming to your site have a 50% higher chance of making a purchase, converting or becoming a client. Overall, PPC is an incredibly effective tactic when […]
Paid search is a type of digital marketing where search engines allow advertisers to display their ads on their search engine results pages. It’s a model of marketing where the advertiser pays a fee very time an ad is clicked on – basically paying for a visit to your site. Taking a look at Pay-Per-Click […]
In this episode of Marketing O’ Talk, Christine Zirnheld and Greg Finn, Andrea Cruz and PPGreg discuss Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, they talk about some standout third-party tools you’ll love, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen […]
If you are having a difficult time keeping up with leads from different sources and channels, then what can you do to fix this problem? Luckily for you, a small group has stepped up to help out! Jessica Clarke and Anna Charity of CallRail, worked with Nalini Prasad of BluShark Digital presented a Search Engine […]
Over the years, SEM has grown, changed and evolved to become what it is today – a major SEO feature that connects to every facet of an account and campaign. To some advertisers, automation can be scary because they fear that it will take away a certain level of control. Some just want to be […]
According to Borrell, a company that provides in-depth data and insights on local advertising and marketing expenditures, SEM and SEO are topping the “most effective” chart among “Local Marketing Masters.” Borrell released a report called “The 2021 Mindset of Local Marketing Masters,” and in it, it found that a number of digital marketing channels have […]
In a recent announcement, Microsoft Advertising has released a new addition to their ad extension offering, which they are calling Filter Link Extensions. According to Microsoft, “With this extension, advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” Marketers will be able to […]
This last year, the folks who do PPC for a living had things really mixed up for them because of the pandemic. Many of these PPC marketers have had to work magic in order to save brands from going out of business. That doesn’t mean that PPC has always been the same. Ever since it […]