Even though Google Ads Editor’s latest version does offer some handy updates, the editing pane is still placed awkwardly, taking up a big chunk of the right side of the screen. Regarding the edit pane, you now can condense some fields in order to hie them, resulting in a little less scrolling. Of course, you’re still […]
If you are your company run a number of different accounts for your brands or product lines, Google Ads announced that cross-account analysis for Manager accounts in Report Editor is available. The cross-account reporting, which is available for Manager accounts and lets you access and manage multiple accounts using a single manager login, allows you to analyze […]
Want to learn seven essential PPC optimization strategies that are proven to boost ROI, save time, and reduce spend? From set up, budgeting and account structure, to the use of data, technology integrations and audience settings, this valuable webinar will cover it all. Over the last decade, the number of account and campaign parameters to […]
Experiment in Microsoft Advertising allows you to set up a duplicate of your campaign and run a test on a segment of its traffic, which is similar to drafts and experiments in Google Ads. “This way, you can run a true A/B test within a campaign to determine whether a particular update will work well […]
Successfully driving PPC traffic is easy. Driving successful PPC traffic requires a solid campaign strategy. Join us for Joel’s next webinar where he will break down 4 critical elements that are essential to not only drive traffic but drive successful traffic.
Strategy is a difference between successfully launching a pay-per-click campaign and launching a successful pay-per-click campaign. In this SEMrush video, Joel Bondorowsky shares how to find the best ad message and sales copy for your unique campaign needs.
When it comes to websites that sells products and services, not every prospective customer wants to, or is ready, to buy right away. Most aren’t looking to talk to a salesperson the moment they land on your site. But, it’s possible that they may be okay with giving you there contact information in exchange for […]
It may be hard to believe, but SEO and PPC aren’t on the on the opposite ends of the spectrum. There are several different ways the two can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this episode of Whiteboard Friday, Dana DiTomaso explains how you can […]
On Monday, Teikametrics has announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform. According to the company, the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The algorithm analyzes bids hourly to make adjustments when needed. “Amazon is continually […]
For this week’s Weekly Wisdom video on SEMrush, the video will explain how to choose the right PPC channel to reach internet users who are of the right state of mind for what you are selling. A common mistake that people make when distinguishing between the different forms of pay per click advertising is to […]