Privacy

Google To Address Ad Frequency With Machine Learning When Cookies Aren’t Available

Google is going to roll out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said that it plans to bring it to Google Ads in the future. This feature utilizes machine learning to analyze traffic patterns when third-party cooks are available …

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In A Victory For Speech, EU’s Top Court Sides With Google In Right To Be Forgotten Case

CNIL, the French privacy regulator attempted to assert authority over Google globally saying that the EU’s “right to be forgotten” (RTBF) would apply to the entire Google.com index, and not just the EU jurisdiction. In a move to counter, Google said that RTBF removals should apply to European domains exclusively, and Europe’s top court agreed. …

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FTC Slaps Facebook With Long-Awaited $5 Billion Fine For Privacy Violations

On Friday, July 12, The FTC voted to fine Facebook a record $5 billion for apparent violation of a a 2011 consent decree that required the company to better protect user privacy. This news came from reports in Wall Street Journal, New York Times and AP. The FTC final vote was 3-2. In addition to the fine, …

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Most Consumers Believe Online Privacy Is Impossible, Survey Finds

It would seem that no matter would the industry does to help deal with online privacy, people are increasingly resigning themselves to believe that privacy on the internet is “impossible.” Because of this, users could permanently change their behavior and share less online. This is the key finding in a new survey of more than …

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Facebook Launches New Market Research App After Pulling Similar App In January

A new marketing research program called Study from Facebook has been rolled out by Facebook that involves users downloading an app to collect data from their phone. According to the company, the information it collects will go toward product development initiatives. “Market research helps companies build better products for people. We believe this work is …

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Survey Finds Only 36% Of UK Consumers Have Greater Trust In Companies After GDPR

With the events of GDPR having taken place so far, it still has not given consumers any more confidence when it comes to interactions with publishers and marketers online, according to a survey of UK consumers by Ipsos and Trust Arch. 2,230 adults were surveyed by the companies this month to see how they felt …

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Google May Be Headed For Victory In EU Right-To-Be-Forgotten Indexing Appeal

It seems Google is poised to win an appeal of the 2015 decision of French privacy watchdog decision that data can be removed from Google’s EU index under the “right to be forgotten” (RTBF) couldn’t remain in the Google index.  Anywhere. The Commission Nationale de l’informatique et des Libertés (CNIL), the French data-protection authority, demanded Google delist …

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Facebook’s Year Of Apologies (To Marketers)

It’s not all that far fetched to say that Facebook has quite a year.  The social media company received quite the barrage of criticism for how it handled user data and unsecured platforms.  This month, the New York Times reported it gave Apple, Microsoft, Amazon and other companies “far greater” access to user data than what it previously …

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Google Tells Congress Approved Third-Party Apps Can Scan Gmail Data

Google acknowledged, in a letter to members of the Senate Commerce Committee, that it allows app developers to scan and compile details from Gmail messages, such as details about purchases, travel and witch people users interact with.  According to Google, as long as apps clearly disclose this collection, they are free to request access to and …

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Facebook Will Reveal Country Of Origin Behind Pages

Facebook announced several measures back in June to bring more transparency to Pages and their associated ad campaigns.  These measures include an “Info and Ads” button that displays information on ads that are run by the owner of the Page on Facebook, as well as across its partner networks and various properties. The company introduced a companion measure on …

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