Google To Address Ad Frequency With Machine Learning When Cookies Aren’t Available
By Scott Davenport | | Display Advertising, Google, Privacy
Google is going to roll out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks. The company said that it plans to bring it to Google Ads in the future. This feature utilizes machine learning to analyze traffic patterns when third-party cooks are available […]