In a previous Search Engine Land written by Joe Martinez, about business data feeds, he discussed how he used ad customizers to implement value-focused ad copy. Now, Joe chose to show us another favorite ad customizer that he feels is underutilized. In this case, he’s talking about IF functions. According to Joe: IF functions are another way […]
Although Google’s European shopping rivals are continuing to complain about how Google is working, The European Commission chief said that the changes Google has made so far seem to be working. European Competition Commissioner Margethe Vestager is quoted by Reuters saying that rivals have a greater visibility in search results and there are more clicks that send searchers to […]
Now, it’s easier to get started with Bing’s Shopping campaigns. This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly […]
Just a head of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations will be coming to an end soon. These integrations allowed merchants using BigCommerce, Magento or PrestaShop to directly connect their product catalogs to Google Merchant Center. Emails from Google began to circulate to customers who […]
In an announcement made by Bing Ads, Shopping Campaigns has expanded to Canada and India, beginning November 1. Now, advertisers may begin targeting Canada and India with their Shopping Campaigns. The only exception will be Quebec, as Bing product ads are only supported in English in Canada. The reason for this is Quebec’s language laws […]
Google recently began testing a different variation of mobile product card units, which is the Google Shopping format of a knowledge panel. Seen by Josh Leibner, the director of paid media at Red Ventures, the store postings appear in a swipeable carousel that resembles the mobile price extension format, as well as filtering options. Seeing shopping ads looking […]
Moves are being made by Google that will extend Google Shopping listings further into Image search results for products. The ads show up with a tag icon and “Product” label located in the bottom left corner before the organic image results. Even though it’s not currently known when this appeared, the head of insights at […]
Google has opened the beta for its “buy button,” which they are calling Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. An announcement wasn’t made by Google yet, but advertisers are able to request access to the Purchases on Google beta through the Merchant Center Programs section in Google […]
Merchant Promotions by Bing is being rolled out of pilot in the US, and gives advertisers a way to highlight offers in their product ads. As long as Merchant Promotions are actives, ads will appear with a “Special Offer” extension. If users click on this notice, an offer will pop up, including a description, promotional […]
There has been a brand new update to Google Merchant Center (GMC) that now allows users to use the same emails to access multiple accounts. There are a number of GMC users who have noticed an update about the change in their accounts, and Google Advertisers Community Manager CassieH put up a notice about it […]