Google announced last year that they would start requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds.  Recently, Google said that the GTIN requirement will be expanded beyond those 50 brands. “If you sell brand-name products that are sold by multiple merchants, you should take a close […]

The holiday season is here, and just in time for the season, the ultimate FOMO report for retailers advertising on Google Shopping has arrived to help. The new Sopping Assortment report in Google Merchant Center will show you the most popular products on Google that are not in your feed.  You can search by product category, […]

Google has introduced two new tools for retailers to make updating shopping feeds more convenient that before.  The first tool is one suited for large retailers, providing inventory and pricing updates quickly.  The second tool was designed with the small businesses in mind, allowing them to get online with Product Listing Ads easier and quicker using a […]

It was announced by Bing on Tuesday that Shopping Campaigns are now available to all customers in the US. Bing Shopping Campaigns, which was launched back in April in beta, is a reflection of Google’s switch to the Shopping Campaigns last summer, which was a format for organizing and managing product listing ads. For Bing, their Shopping Campaigns is going […]

So, you’ve worked diligently to collect the data that would allow you to identify meaningful audience segments.  But now that you have the data you need, what do  you do now? We know that advertisers and marketers love knowing that they are delivering the right messages to the right audience at the right time.  But […]