Google Ads (formerly known as AdWords) has always had frequent product updates, but because of the continued growth and improvements in machine learning (ML). Every month seems to bring new automated features, as well as the manual features we can all expect. The exciting part of these automatons is that they promise similar results without as [...]
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend. These shopping ads have eclipsed text ads in markets around the world. Since Product Listing Ads (PLAs) has become more competitive, how do we maximize ROI without adding more to the budget? What we need here is competitive search intelligence, which [...]
Google is running a new test with two types of Shopping ads in one search result. When searching for a product, a carousel of standard product listing ads appears at the top of the mobile search result. Another carousel of Showcase Shopping ads will appear below that. The test was spotted by The SEM Post. Below [...]
Due to the growing importance of Google Shopping campaigns in paid search results for brands and manufactures, getting product data correct and consistent is an increasingly urgent task. The product itself has been fairly sleep, but Google announced this week some new features and an expansion of Manufacturer Center. Google Manufacturer Center, which was launched in 2015, was [...]
There is a new version of AdWords Editor available, version 12.1, that comes with support for several features, such as Shopping showcase ads and expanded dynamic search ads. With showcase ads, three product images can be featured from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser [...]
There are a number of new features that Google rolls out every year, ahead of the holidays for retail advertisers. This year, the updates have started coming out. Google has introduced a brand new metric and new reporting for Shopping campaigns advertisers - only in the AdWords interface. The new metric is called absolute top impression share, [...]
Because of the growing popularity of searches with local intent, Google has released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA), which includes information on when a product is available at a nearby store location. Google, when taking into account the local intent of each search query in [...]
At this point, shopping ad growth has continued to cannibalize text ad spend on desktop. Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year. This came from an AdGooroo report, which is a Kantar Media company, based on analysis of [...]
During a search last week, Ginny Marvin came across something interesting. When she was searching to find out whether the promotions extension Google is testing is also showing on mobile (which it is). She came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. The idea behind Google introducing Showcase [...]
Back in May, it was announced by Google that retailers would soon be getting running Local Inventory Ads, which is another way for searchers to find out if a product is available in their local store. The feature is live now, and some of the retailers that are participating includes Ikea, Macy's and REI. There is [...]