In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5. Shopping ads are now able to …

Google Extends Shopping Ads To More YouTube Inventory Read More »

This a great time to do a final sweep of your Google Merchant Center accounts, now that the holidays are upon us, to ensure that your product identifiers are in order. This is important given some of the recent changes. In an announcement made by Google earlier this year, it would be updating enforcement around …

What You Need To Know About Google Merchant Center Identifier Enforcement Updates Read More »

Google Manufacturer Center, which was launched in 2015 was designed specifically for brands and original manufacturers to provide details about their products.  From the Manufacturer Center, an API was launched and began featuring data in product panels in 2017. On Monday, Google announced additional features and availability in more countries. Product makers will now have the ability to provide more …

Google Manufacturer Center Adds Rich Content, Deeper Analytics, Expands Availability Read More »

Google Ads (formerly known as AdWords) has always had frequent product updates, but because of the continued growth and improvements in machine learning (ML).  Every month seems to bring new automated features, as well as the manual features we can all expect. The exciting part of these automatons is that they promise similar results without as …

5 Things Google Ads Can Now Do Automatically Read More »

As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend.  These shopping ads have eclipsed text ads in markets around the world.  Since Product Listing Ads (PLAs) has become more competitive, how do we maximize ROI without adding more to the budget? What we need here is competitive search intelligence, which …

Six Google Shopping Opportunities You May Be Overlooking Read More »

Google is running a new test with two types of Shopping ads in one search result. When searching for a product, a carousel of standard product listing ads appears at the top of the mobile search result.  Another carousel of Showcase Shopping ads will appear below that.  The test was spotted by The SEM Post. Below …

Google Tests Showing Two Shopping Ad Carousels On Mobile Read More »

Due to the growing importance of Google Shopping campaigns in paid search results for brands and manufactures, getting product data correct and consistent is an increasingly urgent task.  The product itself has been fairly sleep, but Google announced this week some new features and an expansion of Manufacturer Center. Google Manufacturer Center, which was launched in 2015, was …

Google Manufacturer Center For Product Data Expands Scope, Launches API Read More »

There is a new version of AdWords Editor available, version 12.1, that comes with support for several features, such as Shopping showcase ads and expanded dynamic search ads. With showcase ads, three product images can be featured from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser …

AdWords Editor Update Supports Shopping Showcase Ads Read More »

There are a number of new features that Google rolls out every year, ahead of the holidays for retail advertisers.  This year, the updates have started coming out. Google has introduced a brand new metric and new reporting for Shopping campaigns advertisers – only in the AdWords interface. The new metric is called absolute top impression share, …

Google Shopping Gets Top Spot Impression Share & Product Diagnostics Reporting Read More »

Because of the growing popularity of searches with local intent, Google has released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA), which includes information on when a product is available at a nearby store location.  Google, when taking into account the local intent of each search query in …

When Should Advertisers Consider Pausing Google Local Inventory Ads? Read More »