At this point, shopping ad growth has continued to cannibalize text ad spend on desktop.  Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year.  This came from an AdGooroo report, which is a Kantar Media company, based on analysis of […]

During a search last week, Ginny Marvin came across something interesting.  When she was searching to find out whether the promotions extension Google is testing is also showing on mobile (which it is).  She came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. The idea behind Google introducing Showcase […]

Back in May, it was announced by Google that retailers would soon be getting running Local Inventory Ads, which is another way for searchers to find out if a product is available in their local store.  The feature is live now, and some of the retailers that are participating includes Ikea, Macy’s and REI. There is […]

Google has extended their Customer Match feature to Shopping Campaigns, which will let retail marketers target or exclude customers with product listing ads in web and image search results. Customer Match for Shopping expands on the offering that’s already available for search text ads, YouTube, and Gmail hat lets advertisers upload customer email lists into AdWords audiences and […]

A new test has been started by Google for product filter buttons for product listing ads in the search results, which includes a special “In Store” filter for Local Inventory Ads. Merkle RKG has spotted this test, and said that the filter buttons appear to show up when superlatives like “top” or “best” or other qualifying […]

Having deal with shopping feed aren’t very fun to deal with.  I think everybody can agree on that.  It’s such a pain to deal with, that there’s a cottage industry that has risen up to help retailers with the nuance of product feed formatting and management.  Google released Feed Rules on Tuesday to make it […]

It looks like there will finally be some functional heft being brought to the Google’s AdWords Products tab.  Managers now can find “Product status” and “Effective max CPC” columns in the Products tab. The Products status column, which can be added from the Columns dropdown menu, will let you know if there’s a specific product that is […]

Google announced last year that they would start requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds.  Recently, Google said that the GTIN requirement will be expanded beyond those 50 brands. “If you sell brand-name products that are sold by multiple merchants, you should take a close […]

The holiday season is here, and just in time for the season, the ultimate FOMO report for retailers advertising on Google Shopping has arrived to help. The new Sopping Assortment report in Google Merchant Center will show you the most popular products on Google that are not in your feed.  You can search by product category, […]

Today, it’s been announced by YouTube that a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. The technology and infrastructure of Google Shopping have been booted up on YouTube, and the ads are powered by an integration with Google Merchant Center.  So how will the ads be delivered?  They’ll appear […]