Smart Shopping campaigns Google’s machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google’s properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren’t able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted …

Location Targeting Available In Google Smart Shopping Campaigns Read More »

After a year and a half, Amazon has chosen to stop bidding on product listing ads on its Google Shopping campaigns. Amazon’s shopping campaigns, according to data pulled by the digital marketing firm Merkle, started slowing down around the end of Q1, and then totally disappeared from Auction Insights reports on April 28.  Since then, Amazon PLAs …

Has Amazon Ended Its Google Shopping Campaigns? Read More »

For the past couple of years, Google’s focus on local search has had some expecting local search traffic to play heightened role for brick-and-mortar retailers this coming holiday.  Now, Google is teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The director of product management for online-to-offline solutions, Kishore Kanakamedala mad the announcements on …

Google Announces New Online-To-Offline Features On The Cusp Of The Holiday Shopping Season Read More »

It was back in May of 2015, Google had started integrating Shopping Campaign ads into YouTube, first for brands and retailers (which allowed them to display their own ads alongside their videos with TrueView for Shopping), and then opening up to all advertisers as part of the Search Partners network with Shopping ds on YouTube almost a year …

Carousels of Google Shopping Ads Spotted On YouTube Read More »