Location Targeting Available In Google Smart Shopping Campaigns
By Scott Davenport | | AdWords, Google, Product Ads, Product Listings Ads, Search Ads, SEM
Smart Shopping campaigns Google’s machine learning-driven campaigns for product ads. These campaigns automatically optimize ad delivery across Google’s properties. Since this is a newer campaign type, there are settings and reporting limitations that keep a number of advertisers on the sidelines. Advertisers weren’t able to control location targeting until just recently. Previously, Smart Shopping campaigns targeted …
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