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Category: Product Reviews Update

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What to Do When Customers Only Focus on the Negative

By Scott Davenport | September 19, 2023 | Online Reviews,  Product Reviews Update,  Reviews

Online reviews have become an integral part of the consumer decision-making process. According to a recent survey conducted by BrightLocal, over 90% of consumers read online reviews before making a purchase. Even more striking, the survey found that negative reviews are read by 18% more people than positive reviews. This imbalance can spell trouble for …

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Google’s Product Reviews Update Rollout Has Been Completed

By Scott Davenport | April 23, 2021 | Google,  Product Reviews Update

On April 8, Google’s product reviews update began rolling out to everybody, and as of this writing, it has finally finished. With this update, this update focuses on promoting review content that is above and beyond much of the templated information that you would see on the internet. According to Google, these types of product …

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