If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

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Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

IAB’s First Publication On Blockchain In Advertising Paints An Optimistic Picture

It seems that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems.  The Interactive Advertising Bureau (iAB) has release its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publisher & Buyer Uses Cases,” surveys the technology, its potential added values — such as [...]

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Ad Tech Firms Join PageFair’s New Perimeter Initiative For GDPR-Compliant Ad Targeting

The Dublin, Ireland-based firm, PageFair, has analyzed the upcoming General Data Protection Regulation (GDPR)and determined that user consent is  “unworkable” for targeted advertising, and the company is now trying to reinvent that wheel. The firm announced a joint initiative with eight other ad tech companies that provides GDPR-compliant ad targeting without requiring user consent. The intitial group participating [...]

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Bringing Creative In-House: 8 Steps For Avoiding Disaster

These days, clients are taking more and more of their programmatic work in-house.  This migration is increasingly moving beyond media buying to include creative work.  At the company, Flashtalking, they've seen a half a dozen major clients in the last 12 months take meaningful steps to bringing digital creative in-house.  But, a number of them struggle to achieve [...]

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IAB Tech Lab Releases OpenDirect 2.0 And OpenData 1.0

The Interactive Advertising Bureau (IAB) Tech lab is out with two new specs: Version 2.0 of its OpenDirect spec for automated guaranteed buying and selling The first OpenData spec for reporting campaign performance metrics OpenDirect offers standards for ad transactions directly between a publisher and an advertiser.  With IAB's OpenRTB providing the transactional protocol for real-time bidding, OpenDirect will [...]

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SteelHouse Adds Connected TV

SteelHouse, a self-service platform, announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citezenship in the advertising ecosystem for Net-based television. According to an eMarketer study, CTV viewers are expected to reach almost 60 percent of the US population this year. So what is CTV?  It's online [...]

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Ad Consortium Based Around LiveRamp’s IdentityLink Boosts Membership

Back in May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to its IdentityLink ID. the Advertising ID Consortium announced last week the addition of 16 other demand- and supply-side members, including Videology, Kargo, Adform, AerServ, Amobee, DataXu, IgnitionOne, Sizmek and Thunder. Not only that, demand side [...]

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Amobee Launches An Inventory Accountability Program

Amobee, digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. Currently, Amobee already has an existing anti-fraud effort that includes an integration with media verification firm firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative.  The Inventory Accountability Program [...]

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Google’s Sridhar Ramaswamy On Chrome Ad Blocking: ‘It’s The Ultimate Fallback Option’

According to Sridhar Ramaswamy at an at an event for publishers in Chicago Tuesday, the only things that are holding back the flood of ad blockers on mobile are technological limitations. When asked about the impact of the ad-blocking capability coming to Chrome next year, Ramaswamy said, “We have to get a handle on the whole problem.” Google is going [...]

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WWDC: Safari will block third-party ad trackers from following users around the web

Out of the announcements that came out of Apple's WWDC developer conference is news that Safari is going to prevent cross-site tracking. Craig Fedrighi, Apple's Senior VP, said "intelligent tracking prevention" uses machine learning to keep trackers, specifically ad trackers and third-party data trackers, from following users as they go from site to site. This [...]

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Google Launches Ads Measurement System For Cross-Device Campaigns On YouTube, DoubleClick, GDN

The ads measurement system that Google originally created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. The expansion was announced by Google, and the beta release of As Data Hub last week. the expanded idea of the cloud-based system further underscores the industry's shift from relying on cookies to user and device IDs [...]

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