Programmatic Advertising & Media Buying

Vox Media’s New Ad Network Connects Advertisers To Local Media Audiences

Vox Media has launched Concert Local, an advertising solution that will help brands scale regional messaging by connecting them with publishers and smaller media brands at a local level. Concert Local is an extension of Concert, which is the company’s programmatic ad platform that came out in 2016. Concert advertisers can buy ads across Vox-owned …

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Google Announces Changes To Environment, Position Targeting Settings In DV360

Google, in an effort to provide advertisers with more accurate and granular ad targeting options in Display $ Video 360, will launch a revamped experience for environment and position targeting settings on August 26, 2019. The changes includes updated targeting settings when creating or editing items individually or in bulk, updated dimensions in Reporting and a …

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Google Ad Manager Adopting First Price Auctions For Programmatic Display, Video

Google Ad Manager, with the aim of simplifying programmatic buying, will begin transitioning publisher inventory to a first price auction format. This move by Google Ad Manager (formerly DoubleClick) will have broad implications for the industry, which have been pushing towards first price auctions. During the first price auction, the buyer will pay the actual price they …

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IAB Names Direct-To-Consumer Brand To Board Seat For First Time

In announced made on Sunday at its annual leadership meeting for the first time ever, a brand leader will be sitting on the Interactive Advertising Bureau (IAB) board of directors. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Previously, the …

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Facebook Passes Key Hurdle In MRC Viewability Reporting Audit

Facebook is aiming to prove its ads are viewable, and they have just taken a giant step forward in doing so.  The Media Rating Council (MRC), which is the industry standard keeper for media measurement, has signed off on Facebook’s process for providing data to third party for verification. The MRC has been in the …

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What’s The Future Of Consumer Data Now That Facebook Is Pulling Back?

There has been quite a bit of discussion in the news about Facebook recently regarding data and privacy, and their disclosure of the misuses of its data by Cambridge Analytica, who ran highly target ads for the Trump campaign in the 2016 election. In an effort to put regulators, investors and users more at ease, Facebook changed its …

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Google News Initiative Kicks Off With Subscribe With Google, Other Efforts

During an event in New York City, Google made their plans to help support publishers’ subscription business even more clear. A wider framework is being launched called Google News Initiative.  It’s building on a number of projects the company had announced last fall. Google’s Chief Business Officer Philipp Schindler outlined the three key objectives of the …

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Quora Launches List Match Targeting For Reaching Audiences Based On Email Lists

Quora has been continuously pushing out new capabilities for its ads platform.  The platform released List Match Audiences this week. Just like Customer Match in Google and Custom Audiences in Facebook, advertisers will have the ability to upload customer or prospect email lists to Quora for ad targeting or exclusions. According to the company, emails are hashed locally on …

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Ad Fraud Allegations Continue To Besiege Newsweek Media Group

The fallout of ad fraud continues for Newsweek Media Group as ad tech vendors are saying that they have stopped selling NMG inventory through their exchanges and networks. Last week, SpotX and AppNexus told The Wall Street Journal that they have ended their relationships to sell ads on NMG properties. According to DoubleVerify, a third-party measurement and authentication …

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New Survey By People-Based Marketer Viant Promotes Marketing To Identified Users

It’ll be interesting to see what programmatic advertising will look like in a few years. For Viant, people-based marketing is the trend, and the company just released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising …

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