Out of the announcements that came out of Apple’s WWDC developer conference is news that Safari is going to prevent cross-site tracking. Craig Fedrighi, Apple’s Senior VP, said “intelligent tracking prevention” uses machine learning to keep trackers, specifically ad trackers and third-party data trackers, from following users as they go from site to site. This […]

The ads measurement system that Google originally created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. The expansion was announced by Google, and the beta release of As Data Hub last week. the expanded idea of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs […]

It seems that ever since the likes of Facebook, Snapchat, Twitter and Instagram popularized vertical video, demand for this format ad inventory has grown as well.  Video ad tech platform Virool launched the Vertical Video Exchange in order to make it easier for advertisers to buy vertical video ad inventory at scale. Due to a partnership with […]

It would seem that more and more brand are pulling their ads from YouTube and Google display ad network over extremist content concerns where their ads would appear next to.  Following several UK entities, telecoms Verizon and AT&T, car rental company Enterprise and pharmaceutical giant GSK have all pulled ad buys from YouTube in response […]

This week, Adobe has given up a truckload of announcements at the Adobe Summit digital marketing conference in Las Vegas. It seems that Adobe as decided that the real game isn’t just in marketing or sales, but rather customer experience.  This is something that extends across product development, customer service and other departments. Adobe announced a new Experience […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Bazaarvoice’s cloud-based software, for over 5000 brands, allows visitors to rate or review products, or even upload product-related imagery. Now, the company is taking the next step by announcing a first-party data-based […]

This week, Adobe has made a series of announcements that users, when using their services, can dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. These announcements were made at the International Broadcasting Conference (IBC), which is currently taking place in Amsterdam. Adobe Primetime, which is […]

Lately, Apple has been doing what they can to improve the mobile in-app ad experience, and in order to do that, they launched iAd, but it never really made the splash that the company was expecting.  Advertisers weren’t impressed with the sky-high rates, executing ads wasn’t easy, and the company held on tightly to the data. […]

Even though programmatic has had its advantages when it comes to the buying and selling of digital advertising, buyers says that reporting from ad exchanges often don’t keep the pace that they like. There is a survey of major programmatic buyers and DSPs by Meatamarkets, who provides analytics for programmatic advertising, that states that 42 percent of respondents […]

Technologically speaking, we are constantly evolving, ever changing, and we’re always moving forward at an ever quickening rate.  We have mobile devices, wearables, interactive TV and more.  We always hear about the future of technology and where we’re headed.  The tech we are using now will be old news within the next year, it seems. […]